With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405

Shanghai FDA officials explains the new Measures for the Investigation and Punishment of Illegal Acts Concerning Online Food Safety (“Measures”) to the European Chamber members and discuss how the new rules would affect your business
上海食药监局官员为欧盟商会会员企业解读《网络食品安全违法行为查处办法》，以及新规定将对您的企业产生何种影响

• 2016-11-03 | 14:00 - 16:00
• European Chamber Shanghai Office

Invite of Workshop and Networking Cocktail/Dinner for EU AGRI Commissioner Mr. Phil Hogan

• 2016-04-16 | 15:00 - 21:00
• Hyatt on the Bund Hotel