[Online & Offline] Optimizing a China Expansion Strategy for New and Well-Established Businesses
As China is well on its way to become a global superpower, over decades, organisations have recognised this potential and the possibilities its untapped market holds. New and well-established businesses acknowledge that China calls for a whole different approach to understand its dynamics, no matter the industry. Understanding and optimizing all factors involved in a businesses’ China strategy is the key for those looking to expand their operations.
This event will focus on what the future holds for organisations looking to expand in China, a glimpse into developing the right China strategy, and lesson sharing from veteran expansion managers.
The European Union Chamber of Commerce in China welcomes various speakers with experience in China expansion to share their view on this matter.