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As China gears up its economy to be more consumption driven, European companies will need to continually refine their understanding of consumer behaviour and, perhaps most importantly, regulatory requirements in China. Two recent legal developments—the new Food Safety Law and the 2013 Consumer Law—will both have a strong bearing in this respect. With the former including stronger rights for consumers, and the latter beefing up standards for inspection and monitoring of food products, it is hoped that the impact of both will be positive.

Also featured in this issue:

  • EU Commissioner Vĕra Jourová on the EU-China Legal Affairs Dialogue
  • Chamber lobby success paves the way for new industry desk
  • China’s Trial Negative List for market access
  • The European Business in China Business Confidence Survey 2016

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