Looking at the world at large, we’re facing a period of major change that’s rarely seen in a century. Looking back to the year 2020, Britain exited from the EU, the price of crude oil slumped into negative for the first time in history, China-U.S. relations deteriorate significantly, the negotiation completion of China-EU CAI, and the global economy is at the risk of sinking into recession because of the COVID-19 pandemic.

IMF statistics show that China, where businesses started reopening in April 2020, and new infections have been minimal, is the only major economy now to have growth in 2020. We witness China is moving toward a high-quality development model with its unique national governance characteristics, while China will draw a blueprint for the next five years at the National People's Congress in March 2021.

Why is China overcoming chaos and keeping growth? What role does the Chinese government play in guiding the country into success? How should multinational corporations take advantage of China’s characteristics to keep business growth?

Over the past four decades, the Chinese government has played a vital role in the process of social and economic development, guiding China’s transition from a planned economy to a market economy. During this period, multinational companies have gradually entered China and are enjoying the benefits of opening-up and reform. At the same time, they also noted the importance of communicating and cooperating with various stakeholders from a panorama of perspectives to deal with various challenges.

It is time to seriously study the Chinese government hierarchy, how the government governs the country, the evolution of China’s economic system, where the Chinese economy is moving toward and how to cooperate with the Chinese government.

This course is intended to help Government Affairs (GA) practitioners to better systematically understand how the Chinese government governs the country, the role of the Chinese government in economic development, the objectives of the Chinese economic development, and how to cooperate with the Chinese government to keep business growth.

Who Should Attend?

• GA associates and managers want to have a systematic improvement of their skillsets.
• Senior executives and business people need to have a better understanding of China’s social and economic governance and how to systematically work for government affairs.

Course Outline:

1. Basic Concept

• Who is the Chinese government?
• What has been going on in China in the past forty years?
• Where is China’s economy going?

2. Government affairs in China

• Why is government affairs work important in China?
• What can government affairs do to help business growth in China?

3. How to establish professional and effective government relations in China?

• How to deal with the Chinese government?
• The relationship with China’s characteristics

4. Strategic role of government affairs in China

• China’s macro regulatory environment and development trend, especially under the guidance of the 14th Five-Year Plan (2021-2025)
• China-U.S. and China-EU economic relations analysis discussion from government affairs perspective

Remarks:

for bank transfers, please use SC20210330 as the subject.

bank information:

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦

Cancellation Policy

If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email azhang@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website.

Speakers

Mr. Haiying Yuan

President, Yuan Associates

Mr. Haiying Yuan

President, Yuan Associates

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远海鹰
总裁, 北京远海鹰咨询
Mr. Yuan Haiying founded Yuan Associates in February 2004, and since then he and the firm have become major players in China’s growing government affairs industry.
Mr. Yuan has thirty years experience in the Chinese Government, including senior diplomatic postings in Washington D.C., as China’s Agriculture Attaché, and in Rome, as the Alternate Representative to the United Nations Food and Agriculture Organization (UNFAO). He has been involved in negotiations on numerous bilateral and multilateral agreements in the areas of trade, investment, agriculture, forestry, fishery and environmental protection. For his efforts, Mr. Yuan received an Outstanding Contribution Certificate from the U.S. Secretary of Agriculture and Outstanding Contribution Awards from the U.S. Forest Service and the U.S. Fish and Wildlife Service. In China, Mr. Yuan was the Director of the Ministry of Forestry’s Department of International Cooperation, where he coordinated the Ministry’s relations and joint projects with foreign governments and international organizations.
After retiring from public service, Mr. Yuan worked as Senior Vice President at Edelman Public Relations for three years and as Vice President at APCO Worldwide for three years. Mr. Yuan chaired the Government Affairs Committee of the American Chamber of Commerce and the China Quality Brands Protection Committee (QBPC) of the Chinese Government Cooperation Committee. Additionally, he was a Council Member of the China International Public Relations Association (CIPRA) and the Beijing Foreign Investment Association.
Mr. Yuan graduated from Peking University with a degree in English and International Politics. He speaks Mandarin and fluent English.

远海鹰先生于2004年2月创建远海鹰咨询有限公司，致力于政府事务咨询。远海鹰先生在政府部门工作了30年，包括在我国驻美国使馆（华盛顿）和驻联合国粮农组织代表处（罗马）担任外交官。在他的职业生涯中，曾代表中国政府参与双边或多边在贸易、投资、农业、畜牧业、渔业和环境保护等方面的谈判。在美国任职期间，他曾荣获美国农业部部长和美国林务局局长颁发的杰出贡献奖。在中国，远先生在林业部工作，主要负责我国同世界各国在林业与自然保护领域的交流与合作。从离开政府部门后，远海鹰先生在爱德曼公司（中国）担任高级副总裁三年，在安可顾问有限公司担任副总裁三年。他还兼任中国美国商会政府事务委员会主席和中国国际公共关系协会理事等职务。
远海鹰先生毕业于北京大学，专攻英文和国际政治。远先生能讲流利的中文和英语。

Mr. Brent Yuan

Partner and Senior Director

Mr. Brent Yuan

Partner and Senior Director

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Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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