The GBA EU SME Insight Brunch is a closed-door roundtable jointly organised by the EU SME Centre and the European Chamber South China Chapter. The session brings together around 20-30 key EU SMEs in the Greater Bay Area to exchange insights on market trends, supply chain resilience, and business priorities for 2025/2026.
- 10:30 - 12:00
- The Happy Monk (Lumina) 广州Happy Monk 星寰店
Traditional enterprises face pressure from digital transformation and must quickly engage younger consumer groups through live streaming e-commerce by constructing a dual-driven traffic matrix combining 'Official Account and Craftsman IP,' thereby achieving brand renewal and sales growth. This course distills the live streaming methodologies of benchmark enterprises, incorporates multi-industry case studies, and provides reusable live streaming operational frameworks and practical tools to support enterprises in deploying a live streaming matrix efficiently and cost-effectively.
传统企业面临数字化转型压力，需通过直播电商快速触达年轻消费群体，构建“官方号+职人IP”双驱动流量矩阵，实现品牌焕新与销量增长。课程提炼标杆企业直播方法论，结合多行业案例，提供可复用的直播运营框架与实操工具，助力企业低成本高效布局直播矩阵。
- 09:00 - 16:00
- Online Course - Teams link will be shared prior to the training by email 线上课程 - Teams链接将于培训前发送到报名邮箱
Wine and Tales by the Fireplace: Stories of the Silk Road - First Cheers of 2026
围炉煮酒话丝路 欧盟商会新年“第一杯”
- 14:00 - 16:00
- Sofia Wineshop
The European Union Chamber of Commerce in China is pleased to invite you to explore two iconic hubs of digital innovation in Shanghai: China Mobile Shanghai Industrial Research Institute (CMSR) & Shanghai Mobile New-Quality Productivity Exhibition Hall
This visit will help visitor deeply understand the latest development trends of new-quality productivity in China's digital field, as well as the application scenarios and market opportunities of digital technologies in key industries. This visit is an important practice to promote technological exchanges and industrial collaboration.
- 08:30 - 14:50
- China Mobile Shanghai Industrial Research Institute
The European Chamber cordially invites you to an Exclusive Talk on Wednesday, 4th February, in Beijing. Featuring Ms. Michala MARCUSSEN—Group Chief Economist and Head of Economic and Sector Research at Société Générale—who will share insights into global and European economic dynamics, along with their implications for businesses, from European perspectives.
- 16:00 - 17:30
- German Centre, 11th Floor, Tower D1, DRC Liangmaqiao Diplomatic Office Building (DRC亮马桥外交办公大楼D1座11层德国中心)
