This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability. 本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。
- 09:00 - 16:00
- Zoom Online
Enterprise WeChat official account is the mobile official website of the enterprise and the first channel for brand output. Enterprise official account should follow the principles of corporate strategic public relations.
The opening of enterprise-level WeChat official account, strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance... these series of issues all require systematic thinking and planning.
To do a good job in the official account, you also need to master creating content: how to do a good job in long-term content, how to continuously find topics, how to write each copy, how to improve the appearance of the official account, how to improve the spread of articles, how to continuously attract fans to increase brand influence, how to avoid violations of laws and regulations in the specific operation process...
This course will help students master the overall skills of operating enterprise-level WeChat official accounts through high-quality success cases, carefully summarized practical skills, and interactive on-site training, while quickly improving the copywriting ability of enterprise WeChat official accounts.
- 09:00 - 16:00
- Zoom Online
This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability. 本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。
- 09:00 - 16:00
- Zoom Online
The WeChat official account is the brand building channel for companies. It is also a quick communication way. The corporate official account should follow the principles of corporate strategic communication.
If you want to run a WeChat official account well, you need to work on a series of issues: strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance...
Followers comes for good content. So you need to know: how to do long-term content, how to continue to find topics, how to write each article, how to make it beautiful, how to get more readers, and how to continue to attract fans, how to avoid violations of laws and regulations...
This course will help you on the skills of operating corporate WeChat official accounts through high-quality cases, practical skills, and interactive practices.
课程说明
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避等一系列问题都需要系统化的思考和计划。做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规。
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。
本课程自2018年开设至今，学员反馈大量成功案例，实践操作中各项数据提升立竿见影，好评如潮。
- 09:00 - 16:00
- Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。
