European Chamber Sports Cooperation Agreement Signing Ceremony with General Administration of Sports

2021-11-01 | Beijing

European Chamber signs cooperation agreement with China’s General Administration of Sport

Beijing, 1^st November 2021 – The European Union Chamber of Commerce in China (European Chamber) today signed a five-year agreement with the General Administration of Sport of China (GAS), committing both sides to cooperating on the development of sporting activities, and the promotion of sports-related industries and events.

The European Chamber fully supports the GAS’s initiative on the integration of sports and education, and the development of youth sports in China. To this end, the European Chamber has created a Sports Forum to seek new areas for EU-China cooperation at both the sporting and business levels. The Sports Forum will work together with the GAS to promote interactions among companies and brands in the sports industry in both Europe and China to achieve these goals.

The forum will host a series of events and seminars, and will work with local governments to implement long-term sporting and educational activities for the benefit of the public and the development of society. The Sports Forum aims to empower existing school and community sports programmes in China, covering individual and team sports, general fitness, physical education, and wellness.