Advertising Law Updates Go back »

2015-08-19 | Shanghai

On August 18th, the European Chamber Shanghai invited Mr. Ying Jun, the Chief of the Division of Advertising Supervision and Administration of Shanghai Administration of Industry and Commerce (AIC) to speak about the recent amendment of the Advertising Law. He introduced the background of the amendment and the major changes in the new law by comparing it with the old version. Through case illustration, he also explained important implications it may have on industries. 

According to Mr. Ying, regulations on products that may affect public health such as pharmaceuticals, health food, infant milk, additives, tobacco, alcoholic beverages, etc. have been tightened. Some areas requiring special attention are advertising on tobacco products, juvenile-related products, and internet advertising. The new law also clarifies the subject of deceptive advertising, and for the first time, outlines the standards in endorsement advertising.

After the presentation, Mr. Ying answered some questions from the attendees.

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