The European Chamber will hold its event " Content with ROI: Seizing the Oportunity of Media Monitoring and China KOLs" on 7th December 2017. In this event, two representatives of Isentia - the event's sponsor - will share with participants key mainstream trends and how brands can leverage the heat of China KOLs.
The speakers will share their own experiences and best practice advice from different perspectives, providing a comprehensive overview of how companies can use Media Monitoring and Analyses Tools to influence with ease.
Agenda
8.30-9.00 Registration and Networking
9:00-9:10 Welcome Remarks by Ms. Grace Yao, Vice-chair of the Marketing Forum of European Chamber
9:10 – 9:30 From Output to Outcome: Mainstream Trends by Shan Chengjun, Research and Insights Director,
isentia
9:30 – 10:30 Empowering Brands to Manage Conversations in Social Media: China KOLs (Social) by Eden Lau,
Regional Director, Social, isentia
10:30 – 10:50 Q&A Session
10:50 – 11:20 Networking time
Terms & Conditions
Events have limited seating, so to ensure your attendance we encourage you to register and pay in advance. We cannot guarantee entry those that have not pre-registered.
All our events are held in English and follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speaker's discretion.
Cancellation Policy
If you cannot attend an event that you have registered for, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email yangzhao@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website