[Offline] Leveraging Consumer Shopping Habits from Traditional E-Commerce Platforms to Social Channels Go back »
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Time2022-09-14 | 14:00 - 16:00
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Venue:European Chamber Shanghai Office
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Address:
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Fee:Members: Free |
Non Members: 100
Sponsors and partners
![](/upload/events/gallery/_[22811].jpg?x-oss-process=image/resize,m_lfit,h_600,w_1350/quality,q_100/sharpen,100)
Event description:
In China, livestreaming and mobile video apps grew in popularity earlier, and far more quickly. This was significant, because it gave a strong cultural foundation, onto which social commerce could build. Social commerce made up 13% of retail e-commerce sales in China in 2021, and the industry is expected to grow by 38.5% on annual basis to reach $363,547.3 million in 2022.
The way people communicate and live their lives has altered considerably and therefore influenced how companies operate and communicate with their clients. The rise of a new consumer class — the affluent, sophisticated, and highly connected millennial — has helped to grow the e-commerce revolution and make China a powerhouse of social commerce.
Agenda
14:00 – 14:10 Opening Remarks by Dr Ioana Kraft, General Manager, European Chamber Shanghai Chapter
14:10 – 14:40 keynote speech: The outlook of E-commerce business in China by Mr Weiting Cai, Managing Director China of Samarkand
14:40 – 15:10 Speech by Mr Ren Zhudan, Manager of Business Attraction Department, Member of Party General Branch, Shanghai Nanxiang Economic City
15:10 – 15:40 keynote speech: The Social - E-Commerce transformation in China by Mr ALEXANDRE OUAIRY Co-founder and director of PLTFRM
15:40 – 15:50 Q&A Session
15:50 – 16:00 Closing Remarks by Dr Ioana Kraft, General Manager, European Chamber Shanghai Chapter
Terms & Conditions:
Events have limited capacity so to ensure your attendance we encourage advance online registration for all our events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and follow the Chatham House Rule unless otherwise stated.
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If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email at yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website
Disclaimer 免责声明:
Participants must maintain proper social distancing norms and abide by the Shanghai Municipal Government’s Epidemic Prevention and Control Rules (eg. wearing masks and so on). If you do not follow the relevant regulations, the European Union Chamber of Commerce in China assumes no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation.
参与活动时,参会人应与他人保持适当距离(防疫考虑)并遵守上海市政府颁布的疫情预防控制要求(例如佩戴口罩等)。如您违反要求,中国欧盟商会将对您在活动中或活动后的任何身体不适,不承担任何责任。感谢您的理解与配合。
Please note that the European Union Chamber of Commerce in China (as the host of the event) might take photographs from the event and post these on its public webpage (or social media platforms) in order to create awareness of these events. By attending this event you consent to the European Union Chamber of Commerce in China taking and using such photographs as described above.
Speakers
Dr. Ioana Kraft
![Dr. Ioana Kraft](/upload/events/speakers/ioanakrafteuccc[2277].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Dr. Ioana Kraft
Ioana has been based in Shanghai since 2003 where she worked for the European Union Chamber of Commerce in China (European Chamber) from 2004 to 2022. From 2009 to 2022 she served as General Manager of the Chamber’s Shanghai Chapter and was responsible for implementation and development of European Chamber objectives, visibility, and advocacy activities on a regional level in Shanghai and neighbouring regions.
Ioana is currently an Associate Director with X-PM Transition Partners, a leading European Executive Interim and Transition Management firm with teams in Shanghai, Beijing and Hong Kong. X-PM is part of the WIL group, a network of 13 firms operating in 35 countries that deliver interim and transition solutions to clients around the world and offers a unique international “multi-sourcing” model that leverages the assets of each member firm and ensures the best assignments globally.
A German-qualified lawyer, Ioana practiced with a German law firm in Shanghai from 2003 and 2004. She also holds a PhD degree in law from Heinrich Heine University, Düsseldorf, where she worked from 1999 to 2003 as a Senior Research Assistant focussing on the areas of Civil Law, Insurance Law, Comparative Law, International Private Law and Labour Law.
Mr. Wenting Cai
![Mr. Wenting Cai](/upload/events/speakers/Wenting[4169].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. Wenting Cai
As a former Blackmores China operations leader, Weiting comes with an extensive knowledge of cross border e-commerce globally. Weiting built a team that understands the market and operations from supply chain, marketing, and network with KOLs, platforms that include Alibaba (Tmall/Taobao), JD and recent new social platforms such as RED and Douyin, that helped Samarkand successfully listed on APEX London public market. Samarkand provides easy, accessible and profitable business solutions to brands to China.
Mr. Zhudan Ren
![Mr. Zhudan Ren](/upload/events/speakers/Ren_Zhudan[3228].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. Zhudan Ren
Mr. Ren is manager of Business Attraction Department at Shanghai Nanxiang Economic City, an industrial park affiliated to the Jiading local government.
He has a proven track record of business attraction and investment promotion, providing corporate clients with professional consultancy services in industry positioning, project feasibility study, company site selection, registration process, financial assessment and other compliance issues.
With 15+ years of experience working with local government organizations and government-affiliated industry agencies, he is conversant with China's political system and business-related policy and regulations. He has so far helped hundreds of companies navigate the complex business environment, offering all-round support in the daily operation and development of businesses.
Mr. ALEXANDRE OUAIRY
![Mr. ALEXANDRE OUAIRY](/upload/events/speakers/alexspeaker[4145].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. ALEXANDRE OUAIRY
Alexandre is the co-founder and director of PLTFRM, an award-winning brand consultancy agency founded in 2012 in Shanghai. Prior to PLTFRM, Alexandre had an extensive experience in China, where he worked since 2000 as a creative director for international advertising agencies, he is also a doctoral researcher in Chinese new media at SOAS University of London.
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