The practices of strategy and budgeting are often confused and completed out of sequence. In essence, strategic thinking is focused on how we wish to position the organization in the future - our purpose, in which markets we wish to play and how we plan to be successful in these markets. Budgeting, on the other hand, is the process by which we allocate resources in order to achieve this strategy
As can be seen, the sequence is important. It makes sense to decide what you plan to do before allocating resources in oder to do so.
The other important factor here is to be clear why you are in business - the purpose of business. The purpose is NOT to make a profit. The purpose is to meet the needs and add value to your customers. If you do this well, you will make a profit. Profit, therefore, is the OUTCOME of business, not the purpose.
Is this an important distinction? We believe it is. Because it focuses the attention of the business on the critical drivers of profitability, rather than just the outcome.

• 2019-10-15 | 15:30 - 18:00
• European Chamber Shanghai Office

The European Union Chamber of Commerce in China is pleased to invite you to an event where we bring together sustainability and environmental voices to discuss practical and innovative solutions to tackle the growing plastic pollution crisis. Join us and take part in a seminar with different stakeholders from the supply chain, where speakers will share their views on the plastic circular economy and how businesses can reduce their plastic consumption, find a more sustainable alternative of bio-based materials and create a more circular economy throughout the supply chain.

• 2019-10-15 | 08:30 - 10:55
• European Chamber Shanghai Office, Unit 2204

The Nanjing Chaper of the European Chamber and Nanjing International Club sincerely invites you to join the 2019 Oktoberfest-the biggest celebration of its kind in Nanjing. Drink beer, eat traditional Bavarian food, listen to traditional Bavarian music as well as more up-to-date music, and enjoy yourself with people from all over the world, dancing and singing the hours away.

• 2019-10-12 | 19:00 - 22:00
• Paulaner Brauhaus Nanjing

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• 2019-09-26 | 12:00 - 14:00
• 7/F Chinese Restaurant, Four Seasons Hotel Tianjin

One of the biggest challenges facing European companies in China is the perpetuation of China’s ‘economic caste system’, which distinguishes companies by ownership, and favours state-owned over private and local over foreign. This biased economic structure pits finance-starved private companies against the unnaturally enhanced, inefficient SOEs that are at the core of China’s structural problems. The continuation of this system is doing little to inspire the European business communities’ long-term confidence in China’s economy.

• 2019-09-26 | 09:20 - 11:30
• 5/F Plum&Orchid Room, Four Seasons Hotel Tianjin

Increasing trade tensions between the United States and China are making headlines. The trade war is no longer a new concept and it has changed the business landscape for multinational companies with operations in China. The new landscape is forcing companies to perform a review of their current supply chains in light of the new environment and explore solutions to tackle these new challenges.

• 2019-09-25 | 15:00 - 16:45
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

The InterChamber Christmas Mixer is here! Join us in this social event co-organised with all major Chambers of Commerce in Shanghai for socialising and networking in a relaxed atmosphere.

• 2019-09-25 | 18:30 - 21:30
• Eat N Work

The European Union Chamber of Commerce in China is delighted to welcome you to a session were Ph.D. Eveline Goodman and Ms. Mira Lioleva will challenge your idea of talent development utilizing the methods of neuroscience and the "Action Control" scientific model to enhance your brains from intention to action.

• 2019-09-25 | 15:00 - 17:30
• European Chamber Shanghai Office, Unit 2204

Badminton Autumn Tournament, Nanjing Chapter's Signature Sports event, is BACK!
More awards, trophies, best Sportsmanship and Best Cheering Leader to win.
The tournament will take place on Sunday 22 September, ONE DAY ONLY, at Nanjing International School.

• 2019-09-22 | 08:30 - 16:30
• Nanjing International School

Exclusive Winery and wine tasting tour to the Treaty Port Vineyards

• 2019-09-21 | 14:30 - 18:00
• 苏各兰酒堡 Treaty Port Vineyards