Brands use social media platforms to connect with their audience, increase sales and drive website traffic to attract potential customers. In this event, our speakers we will cover two main social media platforms, TikTok and WeChat.
Since its launch in 2016, TikTok’s user base has grown to include more than 500 million people and over one billion-downloads mark. WeChat counts over one billion active monthly users – a threshold it crossed in the early days of 2018. Social media apps is without a doubt an essential component of a successful digital marketing strategy in China. It’s one of the most usual mediums to boost your brand’s awareness and reputation online — where first impressions are made. More likes, shares, and followers are all good for your company’s reputation, but social media platform also has the potential to provide more value to your business if used with the right strategy, converting fans into customers.

• 2019-10-18 | 15:00 - 17:00
• European Chamber Shanghai Office, Shui On Plaza, Unit 2204

税收征管数字化变革趋势、税务机关管理方式变革及国际税收规则新变化
Digitalized tax levy and administration trends and developments in international tax law in relation to digital economy

• 2019-10-17 | 13:40 - 16:30
• European Chamber Conference Room

In 2018, vehicle sales in China fell for the first time in 28 years and the market continues to fall through 2019. In July and August, even the usually strong new energy vehicles sales started to decline. The downturn in the market requires the automobile industry and its upstream and downstream industries to adjust accordingly.

• 2019-10-15 | 09:30 - 11:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

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• 2019-10-15 | 13:30 - 16:30
• La Fleur

The practices of strategy and budgeting are often confused and completed out of sequence. In essence, strategic thinking is focused on how we wish to position the organization in the future - our purpose, in which markets we wish to play and how we plan to be successful in these markets. Budgeting, on the other hand, is the process by which we allocate resources in order to achieve this strategy
As can be seen, the sequence is important. It makes sense to decide what you plan to do before allocating resources in oder to do so.
The other important factor here is to be clear why you are in business - the purpose of business. The purpose is NOT to make a profit. The purpose is to meet the needs and add value to your customers. If you do this well, you will make a profit. Profit, therefore, is the OUTCOME of business, not the purpose.
Is this an important distinction? We believe it is. Because it focuses the attention of the business on the critical drivers of profitability, rather than just the outcome.

• 2019-10-15 | 15:30 - 18:00
• European Chamber Shanghai Office

The European Union Chamber of Commerce in China is pleased to invite you to an event where we bring together sustainability and environmental voices to discuss practical and innovative solutions to tackle the growing plastic pollution crisis. Join us and take part in a seminar with different stakeholders from the supply chain, where speakers will share their views on the plastic circular economy and how businesses can reduce their plastic consumption, find a more sustainable alternative of bio-based materials and create a more circular economy throughout the supply chain.

• 2019-10-15 | 08:30 - 10:55
• European Chamber Shanghai Office, Unit 2204