Archive

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

  • 2022-12-02 | 09:00 - 17:00
  • zoom online

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.

However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.

  • 2022-12-02 | 09:00 - 17:00
  • Online (Zoom link shall be sent to participant's email box before the training) 线上培训(Zoom会议链接将于培训前发到报名邮箱)

It is more common for companies to be involved in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to the media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of an explanation.
In this lesson, we select and analyze the successful public opinion response to some crises. By doing so, we will learn how to respond to public opinion.

  • 2022-12-02 | 09:00 - 17:00
  • zoom online

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

企业遇到舆情是越来越常见的情况。现在,很多企业都会对舆情做回应:有的接受媒体采访,有的发律师函,有的在自家官网和公号上发声明……
同样,能用一次回应平息舆情的成功案例非常少,更多时候,要不回应如泥牛入海,更糟的是回应引发新一轮舆情,越回应事情越大。
这种情况下,又有企业宁可采取“鸵鸟战术”:任你舆情滔天,我自一声不吭。
在本课中,我们精选那些成功的舆情回应声明,对其做解析,来分析和学习舆情时如何做回应的技巧。

  • 2022-12-02 | 09:00 - 16:00
  • Zoom 会议

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

  • 2022-12-02 | 09:00 - 17:00
  • zoom online

The European Chamber’s Standards and Conformity Assessment Working Group and the Carbon Market Sub-Working Group welcome representatives from the China National Institute of Standardization (CNIS) to share the latest dual-carbon standardization work on Thursday 1st December afternoon. The meeting will be conducted in Chinese. If you are interested in joining, please register before 30th November COB.

中国欧盟商会标准与合格评定工作组和碳市场工作组很高兴邀请中国标准化研究院资环分院,于12月1日(星期四)下午就《建立健全碳达峰碳中和标准计量体系实施方案》以及当前碳达峰、碳中和标准化工作进行深入探讨。

  • 2022-12-01 | 15:00 - 16:00
  • Online
Members only

The Agriculture, Food and Beverage Working Group is delighted to invite you to the working group meeting Navigating the landscape of handling professional consumers complaints in China – from the food law perspective.

  • 2022-11-28 | 15:00 - 16:10
  • Online
Members only

About Harrow Chongqing Long Ducker
The Long Ducker is a sporting tradition that has continued for many years at Harrow School in the UK. Since the 19th century, Harrow School has held an annual run for charity. Such tradition has been inherited by existing Harrow family schools currently operating in Asia. As the first Harrow family school in Southwest China, Harrow Chongqing also follow this tradition,and develop it into family running event. This year's Harrow Chongqing Long Ducker is the second of its kind in Chongqing and will be held at Harrow Chongqing's Yubei campus. The registration fee is 99 RMB and the fee will all be used for Charity purposes. Money raised from this year's event will be donated to help children need help.

  • 2022-11-26 | 08:00 - 11:00
  • Harrow Innovation Leadership Academy Chongqing 重庆哈罗礼德学校渝北校区

800分钟音频课程+2天集训营+1次实战案例辅导

  • 2022-11-25 - 2022-12-10 | 09:00 - 17:00
  • 北京

In the era of big data, data organization, industry reports, and visual charts are becoming more and more popular in the industry. No need to learn Python, Power BI is an easy-to-use data analysis software to help you deal with massive data, modeling analysis, and realize multi-perspective interactive visual report analysis!
大数据时代,数据整理,行业报告,可视化图表愈来愈成为行业热门词汇。无需学习Python,Power BI是一款简单易用的数据分析软件,可以助力你处理海量数据,建模分析,实现多角度交互式可视化报告分析!

  • 2022-11-24 - 2023-01-06 | 20:00 - 21:00
  • ZOOM ONLINE