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It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

  • 2022-12-02 | 09:00 - 17:00
  • zoom online

It is more common for companies to be involved in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to the media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of an explanation.
In this lesson, we select and analyze the successful public opinion response to some crises. By doing so, we will learn how to respond to public opinion.

  • 2022-12-02 | 09:00 - 17:00
  • zoom online

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.
However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.
In this lesson, we select and analyze the successful public opinion response of some crisis. By doing so, we will learn how to respond to public opinion.

企业遇到舆情是越来越常见的情况。现在,很多企业都会对舆情做回应:有的接受媒体采访,有的发律师函,有的在自家官网和公号上发声明……
同样,能用一次回应平息舆情的成功案例非常少,更多时候,要不回应如泥牛入海,更糟的是回应引发新一轮舆情,越回应事情越大。
这种情况下,又有企业宁可采取“鸵鸟战术”:任你舆情滔天,我自一声不吭。
在本课中,我们精选那些成功的舆情回应声明,对其做解析,来分析和学习舆情时如何做回应的技巧。

  • 2022-12-02 | 09:00 - 16:00
  • Zoom 会议

The European Chamber’s Standards and Conformity Assessment Working Group and the Carbon Market Sub-Working Group welcome representatives from the China National Institute of Standardization (CNIS) to share the latest dual-carbon standardization work on Thursday 1st December afternoon. The meeting will be conducted in Chinese. If you are interested in joining, please register before 30th November COB.

中国欧盟商会标准与合格评定工作组和碳市场工作组很高兴邀请中国标准化研究院资环分院,于12月1日(星期四)下午就《建立健全碳达峰碳中和标准计量体系实施方案》以及当前碳达峰、碳中和标准化工作进行深入探讨。

  • 2022-12-01 | 15:00 - 16:00
  • Online
Members only

800分钟音频课程+2天集训营+1次实战案例辅导

  • 2022-11-25 - 2022-12-10 | 09:00 - 17:00
  • 北京
24
Nov
National > Working Group Meeting

Riding the Digitalisation Wave: Trends and Best Practices

The EU SME Centre and the European Chamber are pleased to invite you to our upcoming Working Group meeting, where Ms Barbara Li, Partner at ReedSmith, will provide an overview of some of the key trends in digitalisation in China. Following Ms Li’s presentation, a panel composed by company representatives will discuss challenges and best practices when developing and implementing digitalization strategies.

  • 2022-11-24 | 15:30 - 17:00
  • Online European Chamber Beijing offices
Members only

Improve your data analysis and presentation skills in 42 days without learning Python - POWER BI 7th Training Camp
无需学Python,42天业余学习提升数据分析与呈现技能

你将学到 :
如何快速并准确处理大量重复性的手工整理数据工作
如何轻松应对需求多变的周期性报告
如何用数据可视化来讲故事

  • 2022-11-24 - 2023-01-06 | 20:00 - 21:00
  • Online

两个现象:
企业往往将产品质量归结为质量部门的责任;
质量提升过程中,其他职能部门认为是在辅助质量部门的工作;
一种无奈:
质量部门通常对其他部门的质量工作参与度感到无奈;

此课程培训目的:
1,通过全面质量管理的理念的讲解,让学员清楚的了解企业产品或服务的质量全面管理的核心理念;
2,通过全面质量管理的流程梳理,帮助学员分析并掌握全面质量管理的实施方法;
3,通过全面质量管理的工具训练,让学员掌握改善质量的实用工具;
最终帮助企业建立起全员的质量意识、建立全流程质量提升的方法,提升企业整体质量管理水平,降低质量成本。

  • 2022-11-24 - 2022-11-25 | 09:00 - 17:00
  • Online training (2 days)
22
Nov
South China > Training

Selected Courses for Management

中国欧盟商会与TUV莱茵学院合作开展制造业系列课程,本次,我们精选了6个即将在10月-12月开展的培训,推荐给制造业企业管理层成员参与。
A series of courses focusing on manufacturing industry will be jointly held by the European Chamber of Commerce in China with TUV Rheinland. This time we deliberately select six training courses starting from October to December for managers in manufacturing enterprises.

  • 2022-11-22 - 2022-12-31 | 09:00 - 17:00
  • Guangzhou, Shenzhen

面对激烈的市场竞争,创新已经成为企业和个人保持竞争优势的重要方式,也被纳入到企业文化和战略方针中。只有不断适应变化、引导变化,才能立于不败之地,而创新是其中关键能力之一。
但在具体开展时,我们究竟该如何开展,自己怎样才能:“转变创新思维——找到创新机会——开展创新实践”,成为VUCA时代职场人面临的问题。

  • 2022-11-22 - 2022-12-01 | 19:00 - 21:00
  • Online