By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

Are you looking to advance in your career? Do you want to master industry-leading management and auditing skills? Now is your chance!

We have designed a series of professional training courses to help you gain in-depth knowledge and practical experience in Environmental, Social, and Governance (ESG), quality management, greenhouse gas verification, and laboratory management.

• 2024-07-25 - 2024-09-14 | 09:30 - 17:30
• tbc

This course is tailored for business owners and mid-to-senior management in foreign enterprises, aiming to master the latest trends and strategies in domestic interest e-commerce, content e-commerce, and buyer e-commerce. Ideal for those preparing to expand into new media, the course covers:

Comprehensive Platform Analysis
Practical Business Marketing Techniques
Team Talent Motivation

• 2024-07-24 | 09:30 - 16:30
• Yongxinhui, Building 2, Room 2101

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-12 | 09:00 - 16:00
• Online Training

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-11 | 09:00 - 16:00
• Online Training

在当今竞争激烈的商业环境中，组织需要不断努力提高运营效率、优化质量管理并提升客户满意度。中国欧盟商会与TUV莱茵学院共同推出精益生产课程系列。课程将深入探讨精益生产的原理和方法，为您提供优化流程、改善产品/服务质量以及提高客户满意度的工具。
In today's competitive business landscape, organizations need to constantly strive to upgrade operational efficiency, optimize quality management and enhance customer satisfaction.
Lean Production Courses are jointly held by the European Chamber of Commerce in China with TÜV.
Our courses will delve into the principles and methodologies of Lean Production, equipping you with the tools to streamline processes, improve product/service quality, and increase customer satisfaction.

• 2024-07-04 - 2024-12-27 | 09:00 - 17:00
• Guangzhou, Shenzhen, etc

The European Chamber would like to invite you to join our Standards and Conformity Assessment (SCA) Forum meeting on June 20th (this Thursday) 10 am to 12 noon, in Shenzhen, in Chinese Language.

This meeting’s capacity is around 10 people. A working lunch will be arranged after the meeting, thanks to TUV SUD’s warm hospitality.

• 2024-06-20 | 10:00 - 12:00
• TUV南德检测深圳公司，6栋2楼天鹅堡会议室

在当今竞争激烈的商业环境中，组织需要不断努力提高运营效率、优化质量管理并提升客户满意度。中国欧盟商会与TUV莱茵学院共同推出六西格玛黑带、绿带和黄带课程。课程将深入探讨六西格玛的原理和方法，为您提供优化流程、改善产品/服务质量以及提高客户满意度的工具。

In today's competitive business landscape, organizations need to constantly strive to upgrade operational efficiency, optimize quality management and enhance customer satisfaction.
Six Sigma Black Belt, Green Belt and Yellow Belt Courses are jointly held by the European Chamber of Commerce in China with TÜV.
Our courses will delve into the principles and methodologies of Six Sigma, equipping you with the tools to streamline processes, improve product/service quality, and increase customer satisfactior.

• 2024-06-03 - 2024-12-13 | 09:00 - 17:00
• Guangzhou, Shenzhen, etc

Elevate your coaching skills with the Executive and Leadership Coaching Essentials Level One program! Whether you're new to coaching or an experienced coach seeking recognition, this program is designed to empower you with the expertise needed for effective coaching activities. Our unique "Acquisition-Application-Integration" approach ensures you not only acquire knowledge but also integrate it seamlessly into real business scenarios. Join us for a transformative journey featuring pre-reading, a 3-day intensive training program, reflective learning tasks, a Supervised Coaching Internship (SCI), and two Competencies Master Classes (CMC). Don't miss this opportunity to become a coach who truly walks the talk!

• 2024-05-31 - 2024-06-02 | 09:00 - 17:30
• Shenzhen Shenhang International Hotel

WeChat Channels (“Channels”) are already an useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2024-05-17 | 09:00 - 16:00
• Zoom