To Facilitate Collaboration between Educational Institutions and Businesses to Foster the Green Skills
弥合校企间的供需鸿沟，加强人才的绿色技能发展

• 2023-12-13 | 10:00 - 11:30
• European Chamber Office Beijing, 4th Floor, Room C405 / Online via Teams

The second edition of the European Chamber's European Tour in 2023 took place on the week of 23rd October.

The tour aims to present the European Chamber's key messaging and recent reports to European authorities such as the European Commission, the European Parliament and the Council, as well as industry and business associations.

During the five-day tour, the delegation had 58 meetings/events in total, of which 25 were with high-level officials. After the trip, President Eskelund travelled to Paris, Berlin and Copenhagen and met with government, industry and think tank representatives there.

• 2023-12-12 | 10:00 - 11:00
• Zoom online

企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

• 2023-11-28 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

WeChat Channels (“Channels”) are already a useful and necessary marketing platform for corporate. This year, quite a number of new features of Channels have been released, making corporate much easier to obtain traffic.

• 2023-11-03 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

"The Art of Upward Management" will help students build upward management thinking, from two dimensions, eight aspects, focusing on cases, from theory, to method, from thinking, to behavior, from the scene, to the system, to help students improve the ability of upward management, so as to build a good working atmosphere, to achieve organizational goals, team goals, personal performance win-win situation.
《向上管理的艺术》将帮助学员构建向上管理的思维，从两个维度，八个方面，聚焦案例，从理论、到方法、从思维、到行为，从场景、到系统，帮助学员提升向上管理的能力，从而构架良好的工作氛围，达到组织目标、团队目标、个人技绩效的双赢局面。

• 2023-10-24 | 09:00 - 16:00
• Online - Training link will be shared prior to the training by email 线上课程 - 培训链接将于会议前发送到报名邮箱

International Equal Pay Day, celebrated on 18th September, aims to promote the achievement of equal pay for work of equal value. It further builds on the United Nations' commitment to human rights and against all forms of discrimination, including discrimination against women and girls.
Attaining equal pay stands as a significant milestone for both human rights and gender equality. The journey requires collective efforts from the global community—including businesses, workers' and employers' organisations—to champion pay parity for commensurate work. Nonetheless, there's more work ahead to further advance the economic empowerment of women.

• 2023-09-25 | 14:30 - 16:00
• Zoom/ European Chamber Office Beijing, 4th Floor, Room C405

On 20th September, the European Chamber will publish its European Business in China Position Paper 2023/2024 (Position Paper 2023/2024), the culmination of nine months dedicated work by our 48 working groups, sub-working groups, desks, and fora. This year’s Executive Position Paper focuses on how China’s post-COVID-19 recovery has faltered and what Chinese policymakers can do to address this.

• 2023-09-20 | 14:00 - 15:40
• Zoom/European Chamber Office Beijing, Room C405

Since China ended its ‘zero-COVID’ strategy, Chinese officials have been on a charm offensive in an attempt to restore the country’s allure as an investment destination. However, more will need to be done if China is to successfully reverse the deterioration of business sentiment that has taken place over the past three years.

• 2023-09-18 | 13:20 - 14:50
• 重庆大都会凯悦酒店7楼5号沙龙厅

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱