By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

Many organisations have arranged training courses on sales techniques for their sales staff. However, no matter how enthusiastic and positive the learning, it often seems to remain the same soon after the course, which makes many sales managers who want to cultivate their subordinates quite frustrated. This course is designed to solve this problem for how to actively participate in the sales supervisor, can assist the sales staff to learn and apply, to improve the sales ability, to create Enhance sales ability and create brilliant results.

• 2024-07-31 | 09:00 - 16:00
• address shall be shared before the training

Research has found that buyer decision makers mostly hang up on calls or voicemails with sales content within nine seconds. No matter how great a sales rep's face-to-face sales skills, if they can't get an appointment to meet and talk to the person they're selling to (the prospective customer), those sales reps won't be able to open new accounts. new customers. However, the skill of effective new account development is often overlooked, leaving many sales reps at a loss in this area of work, even if it's meeting with the buyer's key players. Even when it comes to meeting with key buyer contacts.

• 2024-07-30 | 09:00 - 16:00
• address shall be shared before the training

Conflict is everywhere, whether it is competition in the workplace, family conflicts or misunderstandings in social situations are unavoidable phenomena. Facing conflict can be challenging, and efficiently managing it is essential for fostering teamwork, enhancing work efficiency, and improving interpersonal relationships. Our course on conflict management equips participants with the necessary skills to handle conflicts skilfully and maintain composure in various situations.

• 2024-07-25 - 2024-07-26 | 09:00 - 16:30
• address shall be shared before the training

Are you looking to advance in your career? Do you want to master industry-leading management and auditing skills? Now is your chance!

We have designed a series of professional training courses to help you gain in-depth knowledge and practical experience in Environmental, Social, and Governance (ESG), quality management, greenhouse gas verification, and laboratory management.

• 2024-07-25 - 2024-09-14 | 09:30 - 17:30
• tbc

This course is tailored for business owners and mid-to-senior management in foreign enterprises, aiming to master the latest trends and strategies in domestic interest e-commerce, content e-commerce, and buyer e-commerce. Ideal for those preparing to expand into new media, the course covers:

Comprehensive Platform Analysis
Practical Business Marketing Techniques
Team Talent Motivation

• 2024-07-24 | 09:30 - 16:30
• Yongxinhui, Building 2, Room 2101

In China, organisations are faced with a variety of challenges, and it is critical to improve operational efficiency, reduce costs and increase competitiveness. This is where Business Process Improvement (BPI) plays an important role, focusing on analysing and improving an organisation's business processes to achieve better overall performance and operational effectiveness.

• 2024-07-23 - 2024-07-24 | 09:00 - 16:00
• address shall be shared before the training

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• MS Teams

Recent world events such as the Covid Pandemic have challenged us to prepare to manage previously unthinkable situations that may threaten an organization’s future. This new challenge goes beyond the mere emergency response plan or disaster management activities that you might previously have employed. Your organisation must engage in a comprehensive process best described generically as Business Continuity. It is no longer enough to draft a response plan that anticipates naturally, accidentally, or intentionally caused disaster or emergency scenarios. Today’s threats require creating an ongoing, interactive process that ensures the continuation of an organization’s core activities before, during, and, most importantly, after a major crisis event.

• 2024-07-17 | 13:30 - 17:00
• Shanghai

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-12 | 09:00 - 16:00
• Online Training