This course is about the writing skills and typesetting skills of single WeChat copywriting, focusing on improving specific writing and operation skills.
本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Online - Zoom Training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于会议前发送到报名邮箱

Enterprise WeChat official account is the mobile official website of the enterprise and the first channel for brand output. Enterprise official account should follow the principles of corporate strategic public relations.
The opening of enterprise-level WeChat official account, strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance... these series of issues all require systematic thinking and planning.
To do a good job in the official account, you also need to master creating content: how to do a good job in long-term content, how to continuously find topics, how to write each copy, how to improve the appearance of the official account, how to improve the spread of articles, how to continuously attract fans to increase brand influence, how to avoid violations of laws and regulations in the specific operation process...
This course will help students master the overall skills of operating enterprise-level WeChat official accounts through high-quality success cases, carefully summarized practical skills, and interactive on-site training, while quickly improving the copywriting ability of enterprise WeChat official accounts.

企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

This course is about the overall planning, management and operation skills of WeChat public accounts, focusing on improving the overall planning ability.
本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2024-07-11 | 09:00 - 16:00
• Online - Zoom Training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于会议前发送到报名邮箱

Enterprise WeChat official account is the mobile official website of the enterprise and the first channel for brand output. Enterprise official account should follow the principles of corporate strategic public relations.
The opening of enterprise-level WeChat official account, strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance... these series of issues all require systematic thinking and planning.
To do a good job in the official account, you also need to master creating content: how to do a good job in long-term content, how to continuously find topics, how to write each copy, how to improve the appearance of the official account, how to improve the spread of articles, how to continuously attract fans to increase brand influence, how to avoid violations of laws and regulations in the specific operation process...
This course will help students master the overall skills of operating enterprise-level WeChat official accounts through high-quality success cases, carefully summarized practical skills, and interactive on-site training, while quickly improving the copywriting ability of enterprise WeChat official accounts.

• 2024-07-11 | 09:00 - 16:00
• Zoom Online

Digital Material Flow Cost Management Accounting Methods for Sustainable Manufacturing is an area that focuses on the intersection between sustainable manufacturing practices, digital technologies, and accurate costing and management. This one-day course aims to introduce participants to how modern information technology can be leveraged to enhance the management of material flow costs, thereby achieving the dual goals of economic efficiency and environmental responsibility. Through this course, participants should gain a comprehensive understanding of sustainable manufacturing and digital cost management, along with initial implementation capabilities. Additionally, they will comprehend the importance of integrating environmental factors into cost management and how to use digital tools to improve cost efficiency and the environmental performance of the enterprise.

• 2024-07-05 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

In this course, you will learn how to use ChatGPT and other automation tools to increase your productivity. We'll cover some popular automation tools and provide some practical examples to help you understand how to apply these tools to your daily work. Whether you want to be more productive or learn automation tools, this course will be a great choice. Our goal is to help you master these tools quickly and apply them to your daily work.
在这门课程中，你将学习如何使用ChatGPT以及其他自动化工具来提高你的工作效率。我们将介绍一些流行的自动化工具，并提供一些实用的示例来帮助你了解如何将这些工具应用于你的日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。

• 2024-07-02 - 2024-07-03 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

Master AI tools to double your efficiency and work with ease
One-stop document creation, PPT layout beautification, data analysis visualization
掌握AI工具，让效率翻倍、轻松办公
一站式搞定文档创作、PPT排版美化、数据分析可视化

In this course, you'll learn how to use ChatGPT, as well as other automation tools, to increase your productivity. We'll take a look at some popular automation tools and provide some practical examples to help you understand how to apply them to your day-to-day work. Whether you're looking to be more productive or learn automation tools, this course will be a great choice. Our goal is to help you quickly master these tools and apply them to your daily work.
在这门课程中，你将学习如何使用ChatGPT以及其他自动化工具来提高你的工作效率。我们将介绍一些流行的自动化工具，并提供一些实用的示例来帮助你了解如何将这些工具应用于你的日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。

• 2024-07-02 - 2024-07-03 | 09:00 - 16:00
• TEAMS

有了Power插件，EXCEL开启自动化时代
面对海量数据，如何快速提炼、合并表单？如何整理成规范智能的工作表？如何迅速建立灵活的分析环境，找到问题和关键原因，找到破解问题的方法？如何讲操作过程自动化？如何轻松完成复杂解题过程？单凭EXCEL常规用法显得力不从心，高版本的EXCEL提供Power智能插件，让我们走进数据自动化办公时代，工作变得轻松又高效。
Excel Query插件，提高10倍效率的整理法
数据整理虽然不能带来多高的价值，但会用PQ智能工具能节省出80%的整理时间。如果可以将繁冗的数据整理工作搭建成一套智能的数据模型，数据的增删改都可以在其中自动化运转，这不次于亲手组装一条自动化的生产线。这就是我们一直寻找的提升10倍效率的工作法。
Excel AI插件，提升函数的解题能力
在365版本中新增加的AI函数是个亮点，自动化支持数据增删改，减少重复工作，智能识别数据范围，加速计算运行，在课上我们可以一起感受这些函数的强大之处。
With the Power plugin, EXCEL opens up the era of automation.
Excel Query plugin, a tool that improves your efficiency by 10 times.
Excel AI plug-in, a tool that improves problem-solving ability.
The newly added AI function in the 365 version is a highlight, which automatically supports data additions and deletions, reduces repetitive work, intelligently identifies data ranges, and speeds up calculation operations. In class, we can feel the power of these functions together.

• 2024-06-19 | 09:00 - 16:00
• TEAMS

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-06-14 | 09:00 - 17:00
• European Chamber Shanghai Office

本课程旨在全面提高新媒体营销运作和营销写作能力。通过人工智能技术，学员将学习如何高效、专业地完成各类文案和文件工作。课程目标包括掌握人工智能在新媒体营销运营和营销文案写作中的应用，提高营销文案写作效率和质量，学习使用经认可的人工智能工具优化营销流程。This course aims to comprehensively improve new media marketing operations and marketing writing capabilities. Through AI technology, the participants will learn how to complete various types of copywriting and document work efficiently and professionally. Course goals include mastering the application of AI in new media marketing operations and marketing document writing, improving marketing writing efficiency and quality, and learning to use approved AI tools to optimize marketing processes.

• 2024-06-14 | 09:00 - 17:00
• KIT Suzhou