By 2024, short videos dominate social media, with everyone shopping and engaging through platforms like TikTok and Xiaohongshu. TikTok currently leads, while Xiaohongshu is rising rapidly. As platforms commercialize, acquiring traffic has become costly, and controversial topics are used to attract attention. This leads to the rapid spread of negative company information. If a whistleblower's post goes viral, it can quickly gain traction. Companies also face risks with their social media accounts. This course focuses on crisis management for user rights and personal exposés on Xiaohongshu and TikTok.

到了2024年了，短视频时代已经形成。人人都用短视频购物，人人都有短视频账号。
每年各平台的势力此消彼长，目前是抖音一家独大，小红书异军突起的状态。短视频平台的商业化是各平台均鼓励的。这个过程中，流量获取越来越贵，各平台为了吸引存量流量，对争议型话题颇为青睐。这就导致了企业的负面信息的扩散很快。一旦爆料者发布的负面信息踩中“流量密码”，瞬间爆火。此外，很多企业也运营自己的社交媒体账号，内容和评论区同样存在舆情隐患。本课专门探讨小红书和抖音这两个用户维权型和个人爆料型舆情高发区的危机公关。

• 2024-08-02 | 09:00 - 17:00
• European Chamber Guangzhou office

Based on the characteristics of the project, Project has effectively implemented the scheduling and setting of project duration. It can help project managers clearly formulate tasks and schedule schedules, establish resource libraries, set and manage costs, and establish EPM solutions with powerful servers, truly achieving the goals of effective management, timely communication, and cross regional cooperation. In the Microsoft project management software series, various versions have been developed according to different needs at different times.
Project根据项目的特点，很好的实现了对项目工期的排定和设置，它能够帮助项目管理人员清楚的制定任务和排比工期，建立资源库，设置和管理成本，能够与强大的服务器建立EPM解决方案，真正实现了有效管理、及时沟通、跨区域合作的目的。微软系列项目管理软件中，在不同的时期根据不同的需求分别制定了各种版本。

• 2024-07-31 | 09:00 - 16:00
• Teams online

Optimal internal logistic processes are critical for an efficient production process: The right material needs to be at the right place in the right quantities at the right time. Guiding principles originating from lean production, such as kanban systems and milk-run, are introduced in this course. Additionally, the transfer of these principles into the digital factory is discussed. The training contents are supported by hands-on application scenarios in our Innovation Center.

• 2024-07-26 | 09:00 - 17:00
• Industry 4.0 Demonstration and Innovation Center 中德工业4.0技术展示创新中心

本课程旨在培养学员使用AI工具快速高效制作PPT的能力，解决职场汇报PPT的常见痛点，掌握从内容创作到视觉呈现的全流程技能，学会使用各种智能工具对PPT进行改进和优化。设计和生产过程。此外，本课程将全面提升学员从零到精通Gamma软件的使用能力，掌握AI报表和显示工具，提高工作效率和报表质量。通过本课程，学生将能够轻松处理各种商业报告场景，并快速制作既专业又具有视觉冲击力的演示材料。This course aims to cultivate participants' ability to use AI tools to quickly and efficiently produce PPT, solve common pain points in reporting PPT in the workplace, master the full process skills from content creation to visual presentation, and learn to use a variety of intelligent tools to improve and optimize PPT. Design and production process. In addition, this course will comprehensively improve participants' ability to use Gamma software from zero to proficient, and master AI reporting and display tools to improve work efficiency and report quality. Through this course, students will be able to easily handle various business reporting scenarios and quickly produce presentation materials that are both professional and visually impactful.

• 2024-07-26 | 09:00
• KIT Suzhou

Are you looking to advance in your career? Do you want to master industry-leading management and auditing skills? Now is your chance!

We have designed a series of professional training courses to help you gain in-depth knowledge and practical experience in Environmental, Social, and Governance (ESG), quality management, greenhouse gas verification, and laboratory management.

• 2024-07-25 - 2024-09-14 | 09:30 - 17:30
• tbc

This course is tailored for business owners and mid-to-senior management in foreign enterprises, aiming to master the latest trends and strategies in domestic interest e-commerce, content e-commerce, and buyer e-commerce. Ideal for those preparing to expand into new media, the course covers:

Comprehensive Platform Analysis
Practical Business Marketing Techniques
Team Talent Motivation

• 2024-07-24 | 09:30 - 16:30
• Yongxinhui, Building 2, Room 2101

【课程背景】
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT 作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的 PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。本课程致力于通过前沿的 AI 技术，对PPT 设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲 PPT 的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
[Course Background]
In today's rapidly evolving digital era, the speed and reach of information dissemination have reached unprecedented levels. As a crucial tool for information presentation and communication, PowerPoint (PPT) has transcended its role of mere information transmission. It has become a tangible reflection of individual professional competence, creative thinking, and corporate brand image. A well-designed, content-rich, and logically structured PPT can immediately capture audience attention, effectively convey core information, and enhance persuasiveness.This course aims to revolutionize PPT design and presentation skills through cutting-edge AI technologies. Our goal is to help participants master advanced design tools and methods, enhancing their ability to create and deliver PPT presentations in a professional and captivating manner across various business, educational, and public settings.

• 2024-07-23 | 09:00 - 16:00
• Online Training

In today's fast-moving digital age, the speed and breadth of information dissemination has reached unprecedented levels. PPT as an important tool for information display and exchange, its role has far exceeded the simple transmission of information. It has become a direct reflection of personal professional ability, creative thinking and corporate brand image. A well-designed PPT with rich content and clear logic can attract the attention of the audience in the first time, effectively convey the core information, and enhance persuasion.
This course is dedicated to revolutionizing PPT design and presentation skills through cutting-edge AI technology. Our goal is to help students master advanced design tools and methods, improve their ability to make and present PPT, so that they can present their ideas and results in a more professional and engaging way in a variety of business, educational and public Settings.在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• Teams online

A corporate WeChat official account serves as the mobile homepage for enterprises and is the primary channel for brand communication. Effective management involves systematic planning, strategic setup, brand positioning, long-term content creation, team building, KPI assessment, and legal risk avoidance. Additionally, mastering content creation is crucial for maintaining long-term engagement and brand influence.

This course aims to help participants master the skills to operate corporate-level WeChat official accounts via high-quality success stories, practical tips, and interactive training.

• 2024-07-12 | 09:00 - 16:00
• Online Training

【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training