The work of government affairs (GA) is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”. In fact, for the GA departments of multi-national companies (MNCs), the “external communication” with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the “internal communication” within the company, is the basic guarantee and core power to determine the effectiveness of external work, which is equally important and difficult!
Therefore, the full understanding and cooperation of the company’s senior managements and the heads of various business departments is of great strategic significance for promoting the smooth development of GA and giving full play to the value of GA function.
This course takes the actual needs of MNCs’ government communication as the background, starts with introducing the value of GA to the MNCs, summarizes and analyzes various GA work structures of MNCs, as well as communication methods for coordinating and cooperating with business work under different circumstances, and on this basis, analyzes the cross-cultural communication scenarios with senior leaders of the MNCs, and describes how to grasp strategic development opportunities.
In terms of content, it strives to combine theory with practice, aiming to help GA practitioners, relevant executives, and business leaders to promote mutual understanding and cooperation with more accurate, efficient, and systematic internal communication, so as to further facilitate good communication and cooperation between MNCs and Chinese government agencies on business needs.
At the beginning of a new year, before the convening of 2023 “Two Sessions”, we hope this course could provide effective reference for GA professionals to formulate work planning and internal reporting plans, and do a good job of internal communication at the new year by sharing various MNCs’ GA planning methods/ cases, as well as practical experiences in specific program cooperation.
政府事务工作常常被比喻成“搭建政府与企业沟通合作的彩虹桥”。事实上,对跨国企业的政府事务部门而言,与中国政府机构的“外部沟通”只占日常工作的一半,而企业“内部沟通”的这一半,是决定外部工作成效的基础保障和核心动力,一样重要、一样有难度!
因此,企业高层管理者和各个业务部门负责人的充分理解配合,对促进政府事务工作的顺利开展、充分发挥政府事务的工作价值,具有非常重要的战略意义。
本课程以企业政府沟通的实际需求为背景,从介绍政府事务工作对企业的价值入手,总结分析企业内部相关的各种工作结构,以及不同情况下协调、配合业务工作的沟通方法,并在此基础上,分析与企业高层领导的跨文化沟通情景、阐述如何把握战略发展机遇。
内容上力求理论与实践相结合,旨在帮助政府事务从业者和相关企业管理者、业务负责人以更精准、高效、系统化的内部沟通,促进相互之间的理解与配合,来进一步畅通跨国企业与中国政府机构就业务需求展开良好的沟通与合作。
新年伊始,在2023年“两会”召开之前,我们希望通过分享企业内部的各种政府事务规划方法、以及具体项目配合的实际案例经验,为专业人士在年初制定工作计划和内部汇报方案、做好内部沟通,提供行之有效的工作参考。
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2023-02-15 | 09:20 - 16:30
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Zoom 会议