内容简介】
企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-10-26 | 14:00 - 17:00
• Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai

This year, we are focusing on two key themes that are shaping the HR landscape in China and beyond: the impact of the Personal Information Protection Law on HR operations, and the intersection of ESG and talent retention.

The European Chamber invites HR leaders to join us for this event, where you can connect with peers, learn from experts, and gain insights into the latest trends and best practices in HR.

• 2023-10-19 | 14:30 - 18:00
• Swissotel Grand Shanghai

This event serves as a platform to connect European SMEs with the Chinese local government for deep engagement and networking, as well as an opportunity to discuss the issues, recommendations, and possible solutions to the key issues impacting European SMEs operating in China with industry players, local associations, and experts in government relations.

• 2023-10-11 | 14:00 - 16:00
• European Chamber Shanghai Office

The European Chamber is pleased to invite you to the 2023 Sustainable Business Awards Conference & Ceremony: Embracing the Green Transition & Measuring Unexpected Impacts. Commemorating the 7th annual Sustainable Business Awards (SBA) in collaboration with SynTao as the knowledge partner, the SBA rewards companies that put sustainable economic growth, green development, innovation, risk management and social welfare at the forefront of their values.

The conference will explore the intricacies of accelerating the green transition and measuring sustainability, with insights from experts from across industries. Followed by a ceremony to announce this year’s Sustainable Business Awards winners.

• 2023-09-06 | 14:30 - 18:00
• The Langham Xintiandi, Shanghai

Cybersecurity Law has heavy impact the business community in China; particularly, cross-border data transfer requirements are likely to be thorny for companies. The Measures for Security Assessment of Data Exports came into force on 1st September, 2022, to guide and assist data handlers in standardising and orderly reporting security assessments for data export.

What are the latest policies on cross-border data transfers, data authentication and data sharing? By analysing data export policies, foreign companies taking a global approach to cybersecurity and compliance can revise their regional cybersecurity policies and current cybersecurity practices.

The European Chamber’s Cybersecurity Conference 2023 will bring together professionals and experts from law/consulting firms, different industrial players, and major data processors to share their insights on the future of China’s data flow security landscape and possible solutions for all relevant parties.

• 2023-08-08 | 14:00 - 17:00
• Swissotel Grand Shanghai

The European Chamber, in collaboration with Roland Berger, cordially invites you to attend the launch of its Business Confidence Survey (BCS) 2023 on 21st June, from 14:00–16:00 (Beijing time).

At the event, Mr Carlo Diego D'Andrea, Vice President of the European Chamber and Chairman of the Shanghai Board will present the key national findings of this year’s survey with a local Shanghai focus to explore the reasons behind Shanghai’s decreasing allure as a destination for regional HQs.

Since China ended its ‘zero-COVID’ strategy, Chinese officials have been on a charm offensive in an attempt to restore the country’s allure as an investment destination. However, more will need to be done if China is to successfully reverse the deterioration of business sentiment that has taken place over the past three years.

European companies have already begun shifting investments overseas and faced with growing risks and a more volatile operating environment, many have adjusted their investment and operational strategies. There is now an increased focus on making operations more durable—for example, through localisation or diversification of supply chains—as opposed to capturing market share. With China’s economy facing numerous headwinds, this trend appears set to continue at least into the medium-term.

• 2023-06-21 | 14:00 - 16:00
• Zoom/ European Chamber Shanghai Office

The European Union Chamber of Commerce in China has the pleasure to cordially invite you to the seminar “Green Transition Through Innovation and Energy Efficiency” co-organised with Consulate General of Sweden in Shanghai and Business Sweden as part of Sweden’s Presidency of the Council of the European Union.

The seminar will take place at 09:30 – 12:00 on June 13 at the Primus Hotel Shanghai Hongqiao (No. 100 Lane 1588 Zhuguang Road 诸光路1588弄100号) and is organised as a side event of the 2023 Shanghai International Carbon Neutral Technology, Products and Achievements Expo hosted by the Council for the Promotion of International Trade Shanghai.

The seminar will focus on the importance of energy efficiency in driving the green transition and will explore innovative solutions to promote sustainable practices. The event will also feature insights based on the work conducted through the Swedish Pioneer the Possible China Platform, which provides support to Swedish companies in their efforts to reach carbon neutrality goals.

To RSVP, please reply to Stephanie Sam (European Chamber) at : ssam@europeanchamber.com.cn by June 9.

• 2023-06-13 - 2023-06-13 | 09:30 - 12:00
• Primus Hotel Shanghai Hongqiao

The Latest PR Crisis Cases and Media Environment Changing
In the past two years, the negative impact of online public opinions has increasingly attracted the attention of regulatory authorities. The CAC has launched several campaigns to clean up the Internet, including targeting "black media" extortion and extortion by enterprises. However, enterprises still face public opinion risks still exist, the Taoist high, the devil is high, the governance is the negative risk behind the more cunning, more hidden means.
Among them, "we media" and social media bloggers have increasingly become the source and driving force of corporate public opinion crisis.
How to deal with the public opinion crisis caused by "we media" is a problem that every enterprise will encounter.

• 2023-04-21 | 14:00 - 16:00
• European Chamber Shanghai Office

You are cordially invited to the Sports Forum meeting at 14:00, Thursday, 13th April 2023. At this meeting, the Sports Forum Shanghai 2023 Election will be conducted. The European chamber is delighted to invite Mr Benny Wu, Author of China Ski Industry White Book, editor-in-chief of Ice and Snow Blue Book, vice chairman of Beijing Ski Association and expert lecturer at Beijing Sport University, to share the “Updates and Development of China Ski Industry” and a discussion will be followed right after the sharing session. Then the Sports Forum Shanghai 2023 Election will be conducted.

• 2023-04-13 | 14:00 - 15:30
• European Chamber Office Shanghai

Looking forward, how will opening up impact the China market in 2023? What opportunities does it bring? What are the prospects for the China market at both the industry and aggregate level? What steps do businesses need to take to ensure their operations remain both flexible and resilient? And how can Chinese policymakers shore up the business environment and restore investor confidence?

Join us on 29th March 2023 to hear from leading business executives and experts on these topics and more.

• 2023-03-29 | 14:00 - 16:30
• Swissotel Grand Shanghai