With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405

De-briefing of the meetings with AQSIQ / Multiple labeling regulations / Simplification on registration of imported non-functional product

• 2007-10-26 | 15:00
• European Chamber Office, Beijing & Shanghai

Regulatory and lobbying update; Position Paper 2007/2008;
Forward agenda.

• 2007-06-15 | 14:00
• European Chamber Office, Beijing & Shanghai

Cosmetics Working Group Meeting

• 2007-04-13 | 15:00
• European Chamber Office, Beijing & Shanghai

Cosmetics Working Group Working

• 2007-02-13 | 14:30
• European Chamber Office, Beijing & Shanghai