With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405

Cosmetics Working Group Meeting

• 2013-07-01 | 14:00 - 16:00
• European Chamber Beijing + Shanghai Offices

Cosmetics Working Group Meeting

• 2013-03-29 - 2013-03-29 | 14:00 - 16:00
• 欧盟商会北京办公室

Cosmetics Working Group Meeting/Chinese Year-end Gathering
Tuesday, 22nd January 2013, 2:00pm-4:00pm
European Chamber Beijing & Shanghai Office

• 2013-01-22 - 2013-01-23 | 14:00 - 16:00
• European Chamber Beijing & Shanghai Office