企业的品牌和市场营销工作中，媒体和自媒体是必须使用的传播桥梁。媒体和自媒体是不同的媒介，具有各自的属性。根据不同的传播目的，企业必须建立自己的媒体名单和媒体关系，企业必须长期有计划的维护媒体关系。善用媒体是企业公关的长期必修课。除了有采编权的媒体，企业传播中经常与自媒体合作。而自媒体少了约束和管理，乱象丛生，企业宛如陷入了黑森林，既要前行，又要防范。认识媒体特性，了解媒体风格，进而判断媒体和自媒体的真正价值，从而精选出适合企业目标的合作媒体。这绝非易事。

In corporate branding and marketing practice, the media and self-media are the communication bridges that should be used. Media and self-media are different and have their own attributes. According to different communication purposes, companies must establish their own media lists and media relations, and companies must maintain media relations in an organized way for a long term. How to leverage media well is a long-term compulsory course for companies. In addition to media with editing rights, corporate communications often cooperate with self-media. However, self-media lacks restraint and management, which causes chaos. In this case, the enterprise seems to be trapped in the black forest when it must move forward and meanwhile safeguard business against risks. It’s not easy to understand the different characteristics and styles of media, judge the true value of media and self-media, so as to select cooperative media suitable for corporate goals.

• 2021-07-29 | 09:00 - 17:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

This is the third session of EU-China Green Development Dialogue, co-organised by EUCCC and CIETC of MIIT. The theme of this seminar is "Opportunities and Challenges of Carbon Neutrality in Construction Industry", during which we will focus on how to promote the development of green buildings and accelerate the realization of the carbon neutrality goal.

• 2021-07-28 | 14:00 - 17:00
• European Chamber Office Beijing, 4th Floor, Room C405

Enjoy a beautiful summer night like you are back in Europe.

The European Chamber is delighted to invite you to celebrate a fantastic night together with the European business community at our signature Mid-Summer Garden Party, at the Bulgari Hotel in Beijing, on Wednesday, 28 July, from 18:00 to 20:00.

• 2021-07-28 - 2021-07-28 | 18:00 - 20:00
• Terrace, 1F, Bulgari Hotel Beijing

The State Administration for Market Regulation, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Justice have recently issued the Rules for the Implementation of the Fair Competition Review System. Greater efforts will be made to promote the in-depth implementation of the system. Given its significant impacts on enterprise, we are honored to have officials from SAMR to give a presentation on the Rules for the Implementation of the Fair Competition Review System.

国家市场监管总局、国家发展改革委、财政部、商务部、司法部近日发布了《公平竞争审查制度实施细则》，在审查方式、审查标准、监督手段等方面细化实化有关规定，以更高质量更大力度推进制度深入实施。商会非常荣幸邀请到市场监管总局相关负责同志对《公平竞争审查制度实施细则》进行深入解读。

• 2021-07-27 | 15:00 - 16:35
• European Chamber Beijing Office

The European Chamber is delighted to invite our members to join us for a mid-year analysis series of the latest developments in ICT and Cybersecurity from a geopolitical and policy-making perspective.

• 2021-07-20 | 09:30 - 11:30
• European Chamber Beijing Office C405

Power BI is Microsoft's latest business intelligence (BI) concept, the company's official visual data exploration and interactive reporting tool.That is, we can import Excel data into Power BI with one click, and then use simple chart configuration to generate a super high appearance level report that can be shared with others on computers and mobile.Power BI是微软最新的商业智能（BI）概念，是微软官方推出的可视化数据探索和交互式报告工具。就是我们可以把Excel中的数据一键导入到Power BI中，然后通过简单的图表配置，生成一份超高颜值的报表，并且可以在电脑端和移动端与他人共享。

• 2021-07-15 - 2021-08-25 | 20:00 - 21:00
• Online training

The European Chamber ICT and Cybersecurity Working Groups are delighted to invite you to join our next working group meeting, the first session of a mid-year analysis series of the latest developments in ICT from a geopolitical, macro-economic and security policy making perspective.

• 2021-07-09 | 14:30 - 16:20
• European Chamber Beijing Office C405

2021已将过半，辛苦耕耘半年成果满满的你，是否已经准备好了一份同样清晰、丰满的年中总结？本次课程将会为大家带来 PPT 设计制作中的各种加分利器，帮助大家理清思路、掌握技巧，呈现完美的年终汇报答卷。
本课程是结合企业实际需求和丰富的讲学经验设计而成。课程以 PPT 基础操作为主线， 从PPT制作原则出发，依次介绍演示文稿高速创建、批量修改到模板应用、数据图表制作与应用、动画效果、呈现技巧等。学员和讲师同步案例操作，助力学员在短时间内成为 PowerPoint 制作高手。

After hard work for half year, have you prepared a clear and full contented report for your mid-year summary? This course will bring you all kinds of bonus points in PPT design and production, help you to clarify ideas, master skills, and present a perfect mid-year report.
This course is designed based on the actual needs and rich learning experience. The course takes PPT operation as the main line, starting from ppt production principles, introduces high-speed creation of presentation, modification to template application, data chart production and application, animation effect, presentation skills, etc. Lecturers will also lead participants to do case exercise and help them enhance their skills in PowerPoint production in a short time.

• 2021-07-09 | 09:00 - 17:00
• Online training

The European Chamber is delighted to invite you to join the next Logistics Working Group Meeting: Latest trends in Customs and what companies can expect. The meeting will take place from 16.00-17.30 China time, Monday, July 5, 2021.

• 2021-07-05 | 16:00 - 17:30
• European Chamber Beijing Office C405

The European Chamber cordially invite you to the next meeting, Insight Sharing: Hainan Free Trade Port Law, presented by Ms Barbara Li, Head of Corporate of Rui Bai Law Firm, and Ms Shilling Zhang, Senior Manager of PwC Shanghai World Trade Management Service.

• 2021-07-02 | 10:00 - 11:55
• European Chamber Beijing Office Onsite/Zoom Online