In recent years, I have dealt with many public opinion crises caused by users' rights protection. I find user behavior and psychology very interesting. It is clear that the feedback of enterprises has a guiding effect on the psychology and behavior of users. Enterprises and users are a pair of communication subjects, interact with each other. Each party's output (attitude, bargaining leverage) directly influences the other's feedback. In this pair of subjects, the enterprise is a "non-human" organization, while the user is an individual with emotions and psychology. Individual users expect a "back and forth" "you have to understand how I feel" mode of communication between people. But companies can't meet that demand. The enterprise completes the output of its will through the position of customer service and after-sales service. But customer service training has determined that they do not provide "emotional value." When it comes to online text communication, there will be the same situation of "insufficient exchange of emotions" : the enterprise will issue objective, rational and cold response text, and users will think you have a bad attitude and become more angry.
If you think about it, communication between two parties is not effective communication.
Simply saying "our company's policy" is not even "communication."
However, in today's booming social media, ineffective user communication directly leads to users' teasing on social media. As more and more network platforms provide special release channels for users' rights protection, "online user complaints" have increasingly affected the reputation of enterprises, and thus indirectly or directly affected the sales of enterprises.
At the same time, the accumulation of negative content teased by users will also arouse the attention of the media and others, and there is a hidden danger of fermenting into a huge risk of public opinion.
In this lesson, we will focus on users complaining about this behavior on social media, hoping to provide some ideas and methods for enterprises to deal with it.

我这几年处理了很多用户维权引发的舆情危机。我发现用户行为和心理很有趣。很明显，企业的反馈对用户的心理和行为有引导作用。企业和用户是一对沟通主体，互相作用。每一方的输出（态度、谈判筹码）会直接影响对方的反馈。而这一对主体中，企业是一个“非人类”的组织，用户则是一个有情绪和心理的个人。个人用户期待建立如人际之间的“有来有往”“你要理解我的感受”的沟通模式。但企业无法满足这种情形需求。企业通过客服售后的职位来完成企业意愿的输出。但是客服售后的培训，决定了他们不会提供“情绪价值”。换到网上的文字沟通，会有同样的“情绪交换不到位”的情况发生：企业发布客观理智冷冰冰的回应文字，用户读了认为你态度不好，更生气了。
想一想就会发现，双方的沟通并非是有效沟通。
仅仅单方面表达“我们公司的规定”这种内容，甚至连“沟通”都不算。
而在社交媒体蓬勃发展的今天，无效的用户沟通直接会引发用户在社交媒体上的吐槽。随着更多网络平台为用户维权提供专门的发布渠道时，“网上的用户投诉”已经越来越多影响到企业声誉，进而间接或直接影响企业的销售。
同时，用户吐槽的负面内容的积累，也会引起媒体和其他人的关注，存在发酵成巨大舆情风险的隐患。
本节课，将专门讨论社交媒体上的用户投诉这一行为，希望能够为企业提供一些应对思路和方法。

• 2023-03-03 | 09:00 - 16:00
• Online Training

【 Course Objectives 】
● Master Excel using skills, improve the way of work, improve work efficiency;
● Design a pleasing professional data report, using more than three functions nested to solve complex problems;
● Create professional "talking" charts to generate arbitrary reports from Pivottables.

【课程目标】
·掌握 Excel 使用技巧，改善工作方式，提高工作效率；
·设计令人赏心悦目的专业数据报表，通过三个以上的函数嵌套解决复杂工作问题；
·创建“会说话”的专业图表，通过数据透视表随便所欲生成各种报表。

• 2023-03-02 | 09:00 - 16:30
• Online Training

Enterprise management is management by objectives, and objectives run through the whole process of management. This course helps participants understand the basic principles and methods of management by objectives from a systematic perspective, so as to find ways to improve the effectiveness of management.

企业管理就是目标管理，目标贯穿整个管理的过程中，本课程从系统的视角帮助参与者理解，目标管理的基本原则和方法是什么，从而找到提升管理有效性的方法。

• 2023-02-27 | 15:00 - 16:00
• Online Webinar

Posters are commonly seen in our daily life. Products, characters and works may not be publicized without posters. But looking at the word poster, I always think it requires years of training in design. In fact, we can also make exquisite posters through Power Point through certain learning.

海报，在我们日常生活中已经不算是新鲜的东西了，很多事情，很多产品，很多人物以及作品等的宣传都离不开海报。但是看着海报这个词，总觉得是那种专门搞设计的人才会做的，其实，我们通过一定的学习也可以通过PPT来制作出精美的海报。

• 2023-02-23 | 13:00 - 17:00
• Online webinar

This course is a 3-day live online course. The aim of this training is to provide participants with a thorough grounding in the ISO 9001:2015 standard, the background to ISO 9001, its requirements and its role for companies. The aim of this training is to provide participants with a comprehensive grounding in the ISO 9001:2015 standard. Through the training, participants will be able to understand the ideas and methods for establishing and improving a quality management system, and be equipped to promote the system, maintain and continuously improve the management system through internal audits and other means. They will have the ability to maintain and continuously improve the management system through internal audits and other means.
本课程为 3 天在线直播课程。此培训的目的是帮助学员了解ISO9001:2015标准的全面基础知识，知晓ISO 9001的背景、条文要求及其对企业的作用。通过培训使学员了解建立和完善质量管理体系的思路和方法，具备体系推进，通过内部审核等手段维护及持续改进管理体系的能力。

• 2023-02-22 - 2023-02-24 | 09:00 - 17:00
• Online webinar

In China, IEC 60601 standards are adopted as National Standards GB 9706. The ‘General requirements for basic safety and essential performance’ (GB 9706.1) together with the first batch of collateral and particular standards were published in April 2020 and will come into force on 01. May 2023.
The European Chamber together with the Liaoning Medical Device Test (LMTI) holds a seminar what medical device manufacturer need to do to comply with the new version of these mandatory standards.
Chinese / English with consecutive interpretation.

• 2023-02-21 | 15:30 - 18:20
• online

The financial breakfast on 18th February 2023 was themed on "How to control interest rate and exchange rate risk in enterprises and markets", the Financial Market Department Director of Bank of East Asia Shenyang Branch, Ms. Na Zhang was invited to deliver a brief speech on what measures should be taken to control the interest rate and exchange rate risk of enterprises and markets.

• 2023-02-18 | 08:30 - 10:30
• Conrad Hotel 88rd Floor / 沈阳康莱德酒店88层

Female leadership plays a significant role in leadership development. With the progress of society, the independence and self-consciousness of female groups are increasingly enhanced, and female leaders are more and more showing up on every stage of society, gradually becoming a force that cannot be ignored to promote social progress. However, there are still obvious difficulties in the development of female leadership, and most people still have cognitive biases towards female leadership. This prompts us to re-examine the situation and meaning of female leadership today.

在领导者的培养中，女性领导力是不容忽视的一环。随着社会的进步，女性群体的独立和自觉意识不断增强，女性领导者更多地登陆社会的各个舞台，逐渐成为推动社会进步的不可忽视的力量，但是女性领导力的发展仍存在明显困境，大部分人对女性领导力还存在认知偏差，这促使我们重新审视女性领导力在当下的处境和意义。

• 2023-02-17 | 14:00 - 18:00
• Shenyang New World EXPO, 4th Floor, EXPO Gallery 沈阳新世界博览馆，4层，博览阁

"Amazon Reverse Working Method" is one of the innovation methodology and the most important success secrets of Amazon. From Kindle to Prime, smart speaker Alexa, AWS, Amazon features virtual press release and PRFAQ reverse working method from customers, giving birth to a large number of innovative projects to meet customer needs, which creates countless second curves on Amazon's path to becoming the world's most valuable company.

《亚马逊逆向工作法》是亚马逊的创新方法论和最重要的成功秘诀之一，从Kindle 到Prime、智能音箱 Alexa、AWS 等，亚马逊特色的从客户出发的虚拟新闻稿与常见问题（PRFAQ）逆向工作法，诞生了大量满足客户需求的创新项目，造就了亚马逊成为全球最高市值公司的无数个第二曲线。

• 2023-02-15 | 15:00 - 16:30
• Online Webinar

【Introduction】
How to grasp the key to solve the problem in the first time?
How to remove the dilemma from decision-making?
How can you make your intentions clear to others in a short time?
How to write without piling up words and clutter?
Structural thinking and expression -- Use logic to enhance persuasion provides you with practical and effective methods and tools.

【课程简介】
如何在第一时间把握解决问题的关键？
如何让决策不再陷入两难境地？
如何在短时间内让他人清晰理解你的意图？
如何在书面表达时不再堆砌文字、不再混乱？
《结构性思维与表达——用逻辑提升说服力》课程为您提供实用有效的方法、工具。

• 2023-02-15 | 09:30 - 16:30
• Online Training