In order to let members understand the current trend in air pollution contrail, carbon neutrality in China and PCF in the chemical industry, we would like to hold a workshop cooperate with AICM on low-carbon and sustainable development in the chemical industry in the EUCCC meeting room on Sep. 8th.

• 2023-09-08 | 14:00 - 17:00
• European Chamber Shanghai Office

Social media has become a fundamental part of corporate branding. In terms of social psychology, however, there is a fundamental difference between "fans" at the enterprise level and "personal fans" with personal IP and emotional adhesion. Corporate fans" are not "WeChat background fans" in the narrow sense. "Enterprise fans" refers to all potential customers and regular customers.
What we want to study is how the transition from shallow to deep awareness of a corporate brand affects the decision makers of the target segment and the context in which they make their decisions. What we mean by "enterprise fan operation" is to use "fan thinking" to attract new customers, acquire customers and increase the retention and conversion rate of existing customers.

• 2023-09-08 - 2023-09-08 | 09:00 - 16:00
• zoom online

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.

我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

The social media operation is essential of general branding work for an enterprise. What we are delivering in this training is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "corporate followers operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of those existing customers.
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Zoom online

2023 Interchamber After Work Summer Mixer

• 2023-09-08 | 18:30 - 20:30
• Renaissance Tianjin Lakeview Hotel BLD Restaurant Garden

In the brand work of an enterprise, the operation of social media is already the basic work. From the perspective of social psychology, "fan" has also changed from a niche word for star-chasing to a state of public acceptance. But there is a fundamental difference between being a "fan" at the corporate level and being a "fan" with a personal IP and emotional engagement. The "fans" of enterprises are not "wechat background fans" in the narrow sense. "Business fans" generally refers to all potential customers and regular customers. Many B2B companies ask me: "Our signing customers are enterprises, not individuals, do not need to understand the psychology and feelings of individuals in communication." This view is wrong. The reason is simple: businesses sign the bills, but individuals make the purchasing decisions. No matter how big the organization is, no matter how long the purchase decision process is, the decision is still made by individuals with emotions. Similarly, for any piece of corporate propaganda to go out, it is individuals who read the message and take it. Not to mention social media followers.
What we hope to study is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "business fan operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of old customers.

企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Online Training

In the brand work of an enterprise, the operation of social media is already the basic work. From the perspective of social psychology, "fan" has also changed from a niche word for star-chasing to a state of public acceptance. But there is a fundamental difference between being a "fan" at the corporate level and being a "fan" with a personal IP and emotional engagement. The "fans" of enterprises are not "wechat background fans" in the narrow sense. "Business fans" generally refers to all potential customers and regular customers. Many B2B companies ask me: "Our signing customers are enterprises, not individuals, do not need to understand the psychology and feelings of individuals in communication." This view is wrong. The reason is simple: businesses sign the bills, but individuals make the purchasing decisions. No matter how big the organization is, no matter how long the purchase decision process is, the decision is still made by individuals with emotions. Similarly, for any piece of corporate propaganda to go out, it is individuals who read the message and take it. Not to mention social media followers.
What we hope to study is how the brand awareness of the enterprise from shallow to deep process affects the target customer group's decision making and its decision environment. What we call "business fan operation" is to use "fan thinking" to attract new customers and improve the retention rate and conversion rate of old customers.
企业的品牌工作中，社交媒体的运营已经是基础工作。从社会心理学来说，“粉丝”也从追星的小众词变成了大众接受的状态。但是，企业层面的“粉丝”与拥有个人IP和情感粘性的“个人粉丝”是有根本区别的。企业的“粉丝”不是狭义的“微信后台粉丝”。“企业粉丝”泛指所有潜在客户和老客户。很多B2B企业问我：“我们的签单客户是企业，不是个体人，不需要去理解个体人在传播中的心理和感受。”这种观点是错的。原因很简单：签单盖的章是企业，但是做出购买决定的是个体人。再大的组织，购买决策流程再长，做决定的依然是一个个有情感的个体人。同样，任何一篇企业宣传内容传播出去，阅读信息和接手信息的也是个体人。更不用说社交媒体的粉丝了。
我们希望研究的是企业品牌的认知度由浅到深的过程中如何影响目标客群的决策人和其决策环境。我们所说的“企业粉丝运营”是指以“粉丝思维”来拉新、获客和提高老客户的留存率和转化率。

• 2023-09-08 | 09:00 - 16:00
• Zoom online

The European Union Chamber of Commerce in China (European Chamber), along with the Department of Science and Technology of Shanxi Province, the Multinational Corporation Carbon Neutrality Forum 50 (MNC50) and the Shanxi Research Institute of Huairou Laboratory, will jointly organise the upcoming Panel Forum: Energy Transition and Low-Carbon Innovation in Taiyuan, Shanxi on 7th September. This event will be an integral part of the Coal Clean and Efficient Utilization Parallel Forum and the Taiyuan Energy Low Carbon Development Forum 2023.

• 2023-09-07 | 08:30 - 12:00
• Room Wutong, Wutong Building Taiyuan, Shanxi

The European Chamber has received some feedback from members that they have encountered difficulty in arranging social insurance for employees in different locations where the company hasn’t set up the legal entity and the HR agencies would no longer provide the service of paying social insurance contribution for employees according to the local inspection of the Social Security and Human Resources Bureau.

• 2023-09-07 | 14:00 - 15:00
• European Chamber Shanghai Office

Foreign-Invested Enterprise EHS Management/Hazardous Chemicals Management and How to Manage Challenge 外资企业EHS合规管理/危化品管理及如何应对挑战（EN&CN中文&英文）

• 2023-09-06 | 14:00 - 16:30
• European Chamber Tianjin Chapter Meeting Room