网络直播营销带货是一种新兴的电商交易模式，对于网红直播带货法律性质的认识存在较大分歧。为了帮助企业更好地了解该指导意见、网络直播营销的监管趋势和对企业营销活动的影响，中国欧盟商会很荣幸地邀请到中国广告协会副秘书长赵践，分享网络直播营销活动的规范背景和对网络直播新业态的看法，并邀请到霍金路伟律所合伙人龚英姿，在广告法、电子商务法、反不正当竞争法、消费者权益保护法等法律的背景下解读《关于加强网络直播营销活动监管的指导意见（征求意见稿）》的主要条款以及对企业的影响。

• 2020-09-11 | 14:00 - 16:00
• Zoom, European Chamber Office Beijing, Room C405 (Limited seats for members only)

With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405