With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405

Cosmetics Working Group Meeting

• 2006-11-10 | 10:00
• European Chamber, Shanghai Office

Cosmetics Working Group

• 2006-06-15 | 15:00
• European Chamber, Shanghai Office

Cosmetics Working Group Meeting

• 2006-04-21 | 09:00
• European Chamber, Shanghai Office