A strong brand is instrumental in winning new customers when entering China’s market. As lot of time and money is spent on building brand reputation, it can be damaging to SMEs if someone else started to sell their products under the same brand name. Thus, brand protection is the key to success on China’s market. Successful protection, however, requires a comprehensive strategy, including registering IP such as trademarks, monitoring the market and taking action when spotting infringements.

• 2020-03-27 | 14:00 - 16:00
• Zoom Online Meeting

The Greater Bay Area plan will guide the development of South China in the coming years, bringing an influx of foreign investment to China’s shores. To increase confidence in the foreign business community, Guangdong Province understands that a strong economy must have strong rule of law and thus has prioritised strengthening the province’s IP laws. Please join us at the Guangdong IPR Protection Centre on 15th January to better understand the Centre’s services offered to businesses.

• 2020-01-15 | 14:00 - 17:00
• Guangdong IPR Protection Centre