Omnichannel 'New Retail' in China: How to be Successful in a Rapidly Changing Environment
Driven by China’s booming e-commerce platforms there are few sectors that have encountered as much disruption in recent years as retail. The retailers that had most success in meeting the challenges brought by these dominant e-commerce platforms have moved beyond classic brick-and-mortar operations, adopting business models that effectively create synergy between online and offline sales channels.