Marketing on Social Media: Converting Followers into Customers for Life
Brands use social media platforms to connect with their audience, increase sales and drive website traffic to attract potential customers. In this event, our speakers we will cover two main social media platforms, TikTok and WeChat.
Since its launch in 2016, TikTok’s user base has grown to include more than 500 million people and over one billion-downloads mark. WeChat counts over one billion active monthly users – a threshold it crossed in the early days of 2018. Social media apps is without a doubt an essential component of a successful digital marketing strategy in China. It’s one of the most usual mediums to boost your brand’s awareness and reputation online — where first impressions are made. More likes, shares, and followers are all good for your company’s reputation, but social media platform also has the potential to provide more value to your business if used with the right strategy, converting fans into customers.