Asia's New Complexities: The Coming Challenges for Business
Mr. Ben Simpfendorfer will share his insights on the coming challenges for business in Asia. The rapid evolution of Asia’s markets is creating vast opportunities, but also new complexities. Leading foreign players are having to rapidly adapt their commercial strategies: from tapping into the region’s increasingly demanding consumers to grappling with the impact of e-commerce and digital media to competing with world-class local companies. Where are the greatest opportunities and risks? How are MNCs adapting their business models?