China’s E-commerce Explosion: Succeeding in a Fast-Changing Market
As the world’s second-largest e-commerce market after the US, China’s online and mobile shopping sector is exploding. In fact, online shopping increased by a massive 49% in 2014 year-on-year. But what are the key factors driving this growth and will e-commerce eventually replace brick-and-mortar stores? How is e-commerce changing the behavior of Chinese consumers and what’s in store for the sector going forward?