Fair Trade relationships provide the basis for connecting producers with consumers and for informing consumers of the need for social justice and the opportunities for change. Consumers are a vital factor for fair trade, every ethical consumption enables producers to invest in their lives and take more control of their future.

For producer, fair trade offers multiple benefits, such as stable prices that cover the costs of sustainable production, market access that enables buyers to trade with producers who would otherwise be excluded from the market and empowerment of farmers and workers.

This Webinar will discuss the Fairtrade System, challenges including the impact of COVID-19, certified producer organisations and success stories.

The European Chamber is pleased to invite John R. Loughridge, Chief Value Officer, Fairtrade International and León Trujillo, Head of Brand, Trademark & Licensing at Fairtrade International to discuss the importance of making trade fair. Join us via Zoom on 14^th July, 2020 at 16:00 (GMT+8).

Agenda

4:00pm-4:05pm   Welcome Remarks by Ms Tiantian Qi, Senior Business Manager, European Chamber                           

4:05pm-4:25pm    Making Trade Fair by Mr John R. Loughridge, Chief Value Officer, and León Trujillo, Brand, Trademark & Licensing at Fairtrade International.

4:25pm-4:55pm   Q&A Session

                           Moderator: Ms Tiantian Qi, Senior Business Manager, European Chamber

4:55pm – 5:00pm Closing Words by Ms Tiantian Qi, Senior Business Manager, European Chamber

Terms and Conditions

• Webinars have limited capacity. To ensure your attendance please register online in advance. We cannot guarantee access to anyone not registered in advance. The link to access the webinar will be sent to those who successfully register online in advance.
• Attendance information provided to registered participants of the webinar is for use by the registered participant only; such registration information should not be forwarded on to third parties. Similarly, the materials and replay of webinars, when made public, are for use by the registered attendee only and should not be forwarded to third parties.
• The webinar attendance is for use by the registered participant only and registration information should not be forwarded on to third parties. Similarly, the materials and replay of webinars, when made public, are for use by the attendee registered only and should not be forwarded on to third parties.
• In the case of fee-based webinars, payment can be made by cash (domestic), credit/debit card or WeChat.
• All European Chamber in-person events and webinars are off the record, unless stated otherwise.
• The European Chamber reserves the right to change the event and webinars programs at any time.

Cancellation Policy

Cancellations must be received in writing at least one full day in advance of the date of the webinar.

To cancel you can: 1) email yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website. Should you fail to cancel your participation on time, the European Chamber reserves the right to transfer future event/webinar registrations to other interested participants. In the case of fee-based events, the event fee will be charged to those who fail to cancel their registration on time.  

Advisory Council Policy

Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.

Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.

For further information contact Laura Alvarez Mendivil at lamendivil@europeanchamber.com.cn

Speakers

Mr. John Loughridge

Chief Value Officer, Fairtrade International

Mr. John Loughridge

Chief Value Officer, Fairtrade International

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John joined Fairtrade International in February 2018 after a career of over 35 years in the private business sector. During that time, he held a variety of senior leadership positions with companies that include ConAgra, Fresh Del Monte Produce, Bunge, Naturipe and The Schwan Food Company. John’s role is to coordinate and help shape our commercial facing activities to better link the Fairtrade International strategic goals and related programmes to those of our commercial partners. He is working with our producer networks, national Fairtrade organizations and the Fairtrade central office in Bonn to create and implement strategies that complement our traditional approach with new ways of enabling business engagement with the Fairtrade system.

John holds a Bachelor of Arts in International Relations from the Universidad de las Americas in Mexico and a Master in International Business Studies (MIBS) from the University of South Carolina in the United States. He has spent much of his career overseas and has lived in Mexico, Colombia, Chile, Argentina, Brazil and Greece. John has been on the boards of the United Fresh Fruit & Vegetable Association, Produce For Better Health, the International Banana Association, and the International Fresh-cut Produce Association. Then US Secretary of Agriculture Ann Veneman appointed John to the United States Department of Agriculture (USDA) Fruits & Vegetables Industry Committee where he served a two year term.

Mr. León Trujillo

Head of Brand, Trademark and Licensing at Fairtrade International

Mr. León Trujillo

Head of Brand, Trademark and Licensing at Fairtrade International

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León Trujillo is the Head of Brand, Trademark and Licensing at Fairtrade International since July 2019.
Fairtrade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. The international Fairtrade system - made up of Fairtrade International and its member organizations - represents the world's largest and most recognized fair trade system.
Prior to his role at Fairtrade International, Trujillo held various Marketing roles at Marketing Consultancy firms in Colombia.

Ms. Tiantian Qi

Senior Business Manager, European Chamber

Ms. Tiantian Qi

Senior Business Manager, European Chamber

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Tiantian is a Senior Business Manager with a demonstrated history of working in the Sino-EU government relations industry. Skilled in Corporate Social Responsibility, International Relations, Programme Design and Policy Analysis across the food and beverage sector, auto sector as well as the satellite industry.
During her role leading the CSR Forum of the European Chamber, she organised European Chamber 10th Anniversary Conference in 2015 and coordinated with more than 30 member companies’ speakers, led (edited, designed, coordinated) and managed the CSR White Paper project which includes the liaison and coordination of more than 10 Member States Consulate Generals in Shanghai and 20 sponsor companies in 2016; Organised the European Chamber Shanghai Chapter first Sustainable Business Awards and designed seven series of CEO Talks; Organised the Dutch Minister of Foreign Trade and Development Cooperation CSR Dialogue at the European Chamber in April 2018 and the 2018 SBA in September; Established Shanghai Local Media (Shine: Shanghai Daily App) cooperation with European Chamber and launched European Chamber Sustainable Column at Shanghai Daily in 2017; Led the European Chamber CSR Team teach at Shanghai University for its MBA students on CSR together with the Swedish CSR Ambassador in summer 2017, 2018 and 2019; Led the CSR delegation join the European Commission Multi-Stakeholder Meeting in Brussels and coordinate the member speech delivered on CSR in China on February 2015(First time in the history of the Multi-Stakeholder meeting to host delegates from China and hear China CSR practice).

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