【线上中文培训】战略管理-竞争对手与竞品分析训练营 Strategic Management Training Camp - Competitor and Competitive Product Analysis Go back »
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Time2020-08-25 | 19:30 - 21:30
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Venue:Online - webinar link will be shared prior to the event 线上课程 - 参会链接将于会议前发送
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Address:Online - webinar link will be shared prior to the event
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Fee:Members: 会员价 RMB 1,078 |
Non Members: 非会员 RMB 1,198
中国欧盟商会西南分会诚邀您参加将于2020年8月25日(星期二)举行的战略管理-竞争对手与竞品分析训练营。培训语言:中文。
The European Union Chamber of Commerce in China Southwest Chapter is delighted to invite you to attend the online training - Strategic Management Training Camp - Competitor and Competitive Product Analysis on 25th August (Tuesday), 2020. Language: Chinese.
适合对象
对经营环境、业务发展模式做战略发展规划的企业管理人员
企业市场部门:市场经理、市场营销、市场情报分析人员等
企业产品部门:产品经理、产品策划人员、产品需求分析人员、产品设计人员、运营人员等;
希望突破原有禁锢,实现创新的研发人员
希望跨界学习、开拓视野、提升产品技能的与产品相关的从业人员
企业市场部门:市场经理、市场营销、市场情报分析人员等
企业产品部门:产品经理、产品策划人员、产品需求分析人员、产品设计人员、运营人员等;
希望突破原有禁锢,实现创新的研发人员
希望跨界学习、开拓视野、提升产品技能的与产品相关的从业人员
Target Trainees
Enterprise managers who make strategic development plans for the business environment and business development
Marketing department: marketing manager, marketing, market intelligence analyst, etc.
Product department: product manager, product planners, product requirements analyst, product designers, operators
People who hope to break through the original shackles and realize innovation
Product-related practitioners who want to learn, broaden their horizons, and improve their product skills
Marketing department: marketing manager, marketing, market intelligence analyst, etc.
Product department: product manager, product planners, product requirements analyst, product designers, operators
People who hope to break through the original shackles and realize innovation
Product-related practitioners who want to learn, broaden their horizons, and improve their product skills
课程时间:8月25日(开营仪式);8月26日、9月2日、9日、16日、23日,五天五次课,每晚2小时(19:30-21:30)
Training Time: Aug 25th (Opening ceremony); Aug 26th, Sep 2nd, 9th, 16th, 23rd. 2hrs per day (19:30-21:30)
Training Time: Aug 25th (Opening ceremony); Aug 26th, Sep 2nd, 9th, 16th, 23rd. 2hrs per day (19:30-21:30)
2020年8月25日-2020年9月23日 |
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周六 |
周日 |
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8.25 训练营开营仪式 |
8.26 第一次课程 |
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9.2 第二次课程 |
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9.9 第三次课程 |
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9.16 第四次课程 |
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9.23 第五次课程 结营仪式 |
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学习收益
关注整体市场,判断市场态势;聚焦目标市场,精准产品定位;
由信息到洞察,深入了解客户;竞品分析六步走,一页纸呈现竞品分析;
10+个竞品分析模型,轻松上手竞品分析。
由信息到洞察,深入了解客户;竞品分析六步走,一页纸呈现竞品分析;
10+个竞品分析模型,轻松上手竞品分析。
Training benefit
Pay attention to the overall market, judge the market situation;
Focus on target market, precise product positioning;
From information to insight, in-depth understanding of customers;
Competitive product analysis six steps, a page of competitive product analysis;
10+ competitive product analysis models, easy to use competitive product analysis.
Focus on target market, precise product positioning;
From information to insight, in-depth understanding of customers;
Competitive product analysis six steps, a page of competitive product analysis;
10+ competitive product analysis models, easy to use competitive product analysis.
课程大纲 Training Outline
第一节课 明确行业,分析整体市场
什么是竞品分析 What is competitive product analysis?
为什么做竞品分析Why should we do competitive product analysis?
何时做竞品分析When should we do competitive product analysis?
产出 Output
分析你的产品每个阶段的目标和侧重点
Analyze your goals and priorities for each phase of your product
Analyze your goals and priorities for each phase of your product
第二节课 分析细分市场、竞争环境洞察
怎么做竞品分析——竞争态势研究
How to do product analysis - competitive situation study
How to do product analysis - competitive situation study
市场整体分析:分析市场整体趋势,判断是否进入市场
Market analysis: analyze the whole market trend and judge whether to enter the market
细分市场分析:解决where to play 的问题
Market segmentation analysis: solve the problem of where to play
Market segmentation analysis: solve the problem of where to play
竞争态势和竞争对手分析:解决 how to win 的问题
Analyze the competitive situation and competitors: solved the problem of how to win
Analyze the competitive situation and competitors: solved the problem of how to win
产出 Output
选择一个你熟悉的产品,分析它应该进入哪个细分市场,找到它的产品定位
Choose a product you are familiar with and analyze which market segment it should enter and find its product location
Choose a product you are familiar with and analyze which market segment it should enter and find its product location
第三节课 明确用户目标,选择战略路径
怎么做竞品分析——竞争产品分析
How to do product analysis - competitive product analysis
How to do product analysis - competitive product analysis
明确目标:以终为始,开始做竞品分析时要考虑输出成果
Clear objectives: consider the output when starting product analysis
Clear objectives: consider the output when starting product analysis
选择竞品:精挑细选,选择正确的竞品
Selection of competitive products: select the right competitive products
Selection of competitive products: select the right competitive products
确定分析维度:多维视角分析竞品
Determine analysis dimensions: analyze from a multi-dimensional perspective
Determine analysis dimensions: analyze from a multi-dimensional perspective
用户洞察:基于对消费者某些行为的深刻理解而道出消费者没有说出口的需求
User insight: based on a deep understanding of a consumer's behavior, the unspoken needs of the consumer are revealed
User insight: based on a deep understanding of a consumer's behavior, the unspoken needs of the consumer are revealed
产出 Output
为你的产品做一份用户洞察报告。
Make a user insight report for your product.
Make a user insight report for your product.
第四节课 竞品选择,多维分析
怎么做竞品分析——竞争产品分析
How to do competitive product analysis - competitive product analysis
How to do competitive product analysis - competitive product analysis
收集竞品信息:网罗天下,从数据到影响力
Gather information, from data to impact
Gather information, from data to impact
信息整理与收集:抽丝剥茧,由信息转化为有价值的结论
Information sorting and collection: turn the information into valuable conclusions
Information sorting and collection: turn the information into valuable conclusions
总结报告:价值驱动,总结出对产品有价值的结论
Summary report: value-driven, summarizing valuable conclusions for products
Summary report: value-driven, summarizing valuable conclusions for products
用一页纸做竞品分析 Use one page to make competitive product analysis
竞品画布:竞品报告的mvp(最小可用产品)
MVP of product report (minimum available product)
MVP of product report (minimum available product)
产出 Output
为你的产品做一份竞品画布
Create a competing canvas for your product
Create a competing canvas for your product
Remark 注意事项:
Please register and arrange payment by 24th August, 2020.
请于2020年8月24日之内报名缴费
请于2020年8月24日之内报名缴费
付款方式:报名后可将报名费转账至以下账户,并在银行转账单上附注 CD20200825;也可以联系商会工作人员获取支付宝账号或商会微信账号,付款后备注附注 CD20200825。
RMB Bank Account 报名汇款账号
A/C Name: 中国欧盟商会
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No.6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
A/C No. 银行账号: 7110210182500027543
S.W.I.F.T. Code: CIBKCNBJ100
开户行行号: 302100011026
北京市朝阳区新源南路6号京城大厦
Registration 活动注册
1. Online registration by 24th August, 2020. 网上注册(截止2020年8月24日)。
2. Email registration by 24th August, 2020: please send Company Name, Name, Title (both in Chinese and English), Mobile Number and Email Box to mhuang@europeanchamber.com.cn . The registration is complete only if a confirmation letter is received. 邮件注册
(截止2020年8月24日):请将中英文的公司名称、姓名、职务,手机号码和邮箱发送到 mhuang@europeanchamber.com.cn 。收到商会邮件确认后注册成功。
Terms & Conditions 活动条款
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
活动的席位有限。为了确保您的出席,我们建议所有活动都提前网上注册或邮件注册。对于任何未提前注册者,我们都不能保证您的参与。
除特殊说明外,我们全部活动都由英文召开,且均为非公开。
Cancellation Policy 取消报名
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email mhuang@europeanchamber.com.cn , or 2) cancel online if you registered for the event through the website.
如果您不能参加已注册过的活动,请在不少于一个工作日的时间内取消您的注册。若您未能及时地通知我们,我们将收取您相应的活动费用。
如取消注册您可以: 1) 发送邮件至 mhuang@europeanchamber.com.cn; 或 2) 网站注册者可在网上取消。
Advisory Council Policy 顾问委员会政策
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No.6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
A/C No. 银行账号: 7110210182500027543
S.W.I.F.T. Code: CIBKCNBJ100
开户行行号: 302100011026
北京市朝阳区新源南路6号京城大厦
Registration 活动注册
1. Online registration by 24th August, 2020. 网上注册(截止2020年8月24日)。
2. Email registration by 24th August, 2020: please send Company Name, Name, Title (both in Chinese and English), Mobile Number and Email Box to mhuang@europeanchamber.com.cn . The registration is complete only if a confirmation letter is received. 邮件注册
(截止2020年8月24日):请将中英文的公司名称、姓名、职务,手机号码和邮箱发送到 mhuang@europeanchamber.com.cn 。收到商会邮件确认后注册成功。
Terms & Conditions 活动条款
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
活动的席位有限。为了确保您的出席,我们建议所有活动都提前网上注册或邮件注册。对于任何未提前注册者,我们都不能保证您的参与。
除特殊说明外,我们全部活动都由英文召开,且均为非公开。
Cancellation Policy 取消报名
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email mhuang@europeanchamber.com.cn , or 2) cancel online if you registered for the event through the website.
如果您不能参加已注册过的活动,请在不少于一个工作日的时间内取消您的注册。若您未能及时地通知我们,我们将收取您相应的活动费用。
如取消注册您可以: 1) 发送邮件至 mhuang@europeanchamber.com.cn; 或 2) 网站注册者可在网上取消。
Advisory Council Policy 顾问委员会政策
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.
For further information contact May Huang via mhuang@europeanchamber.com.cn
欧盟商会顾问委员会成员将获得包括讲座、会议、工厂参观等商会活动的免费入场券。每次活动仅限两人免费参加,额外参与者按会员价格收取门票。
欧盟商会顾问委员会成员在参加商会培训和其他特殊活动时需按普通会员价格收取门票,例如:欢迎酒会、政府答谢晚宴、或社交活动等。
获取更多相关信息请联系黄梅 mhuang@europeanchamber.com.cn
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.
For further information contact May Huang via mhuang@europeanchamber.com.cn
欧盟商会顾问委员会成员将获得包括讲座、会议、工厂参观等商会活动的免费入场券。每次活动仅限两人免费参加,额外参与者按会员价格收取门票。
欧盟商会顾问委员会成员在参加商会培训和其他特殊活动时需按普通会员价格收取门票,例如:欢迎酒会、政府答谢晚宴、或社交活动等。
获取更多相关信息请联系黄梅 mhuang@europeanchamber.com.cn
Speakers
Mr. Toby LI
Trainer at Eddic
Mr. Toby LI
Trainer at Eddic
国际注册咨询师CMC (International Certified Management Consultant), Certified ScrumMaster® (CSM®)
英国IPMA认证 管理者培训师CIPMT (Certified International Professional Managers Trainer)
荷兰思滕中国Schouten认证 软技技能培训师TFT (Soft Skill Trainer International Certification Program)
美国Prosci® 认证的变革管理专业人员(Change Management: The People Side of Change)
商业运营沙盘 认证培训师 Global SIMDUSTRY® Business flexible board simulation
美国纽约理工大学NYIT (New York Institute of Technology) MBA
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