This training has been cancelled.
对于任何组织，对任何事情做好最坏的打算是件好事。当你的营业场所遇到致命事故的时候，你会怎样应对？你会如何对待有欺骗行为的雇员？你会如何应对你的顾客因为你糟糕的建议而造成损失惨重的局面？你会如何处理顾客因为对你服务的不满而去向媒体投诉？
适合对象：
公关经理、行政经理、市场经理、负责公司对外沟通的人士
课程大纲：
1. 公共关系的定义
2. 公共关系和营销，销售的关系和区别
3. 公共关系的重要性和挑战
4. 互联网时代的媒体环境纵览
5. 媒体视角和目的
6. 媒体合作及关系的维护
7. 发言准则及媒体应对
8. 媒体关系处理流程
9. 负面信息及危机公关
10. 危机公关的成功和失败案例复盘和分析
11. 危机公关处理的流程和方式
12. 危机公关的最高境界 － 危机预防
Payment:
1. Bank transfer:
RMB Bank Account
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No. 6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
北京市朝阳区新源南路6号京城大厦
S.W.I.F.T. Code: CIBKCNBJ100
2. Pay onsite through cash or Wechat.
Terms & Conditions:
This event has limited seating and requires registration and payment in advance. No walk-ins accepted.
Cancellation Policy:
If you cannot attend this training, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel, please contact Ms. Annie Zhou at azhou@europeanchamber.com.cn.
Disclaimer免责声明:
Participants must maintain proper social distancing norms and abide by the Nanjing Municipal Government ’s Epidemic Prevention and Control Rules. If you do not follow the relevant regulations, the European Union Chamber of Commerce in China accepts no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation.
参与活动时，参会人应与他人保持适当距离（防疫考虑）并遵守南京市政府颁布的疫情预防控制要求（例如佩戴口罩等）。如您违反要求，中国欧盟商会对于您在活动中或者活动后的身体不适，不承担任何责任。 感谢您的理解和配合。