To help marketing people to understand and experience the process of value proposition development for the brand.
To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
Attendees:
Marketing supervisors, managers, and directors
Outlines:
1. Marketing fundamentals
1) Marketing evolutions
2) Marketing classifications
3) Marketing challenges
2. VPH introduction
1) Components
2) Importance
3) Applications
3. Target (identification)
1) Market segmentation
2) Target identification
4. Consumer insight
1) What is insights
2) How to generate the consumer insights
3) Persona
5. Competitive environment
1) Competitive analysis
2) Value proposition mapping
6. Benefits / reasons to believe / discriminator
1) FABE
2) Brand positioning description
7. Key success factors of VPN
8. VPN based IMC
Payment:
1. Bank transfer:
RMB Bank Account
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No. 6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
北京市朝阳区新源南路6号京城大厦
S.W.I.F.T. Code: CIBKCNBJ100
2. Pay onsite through cash or Wechat.
Terms & Conditions:
This event has limited seating and requires registration and payment in advance. No walk-ins accepted.
Cancellation Policy:
If you cannot attend this training, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel, please contact Ms. Annie Zhou at azhou@europeanchamber.com.cn.
Disclaimer免责声明:
Participants must maintain proper social distancing norms and abide by the Nanjing Municipal Government ’s Epidemic Prevention and Control Rules. If you do not follow the relevant regulations, the European Union Chamber of Commerce in China accepts no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation.
参与活动时，参会人应与他人保持适当距离（防疫考虑）并遵守南京市政府颁布的疫情预防控制要求（例如佩戴口罩等）。如您违反要求，中国欧盟商会对于您在活动中或者活动后的身体不适，不承担任何责任。 感谢您的理解和配合。