Why attend this course

International business emails are challenging because oftentimes the written word is the basis for all their business relationships. There is no tone of voice, body language, eye contact, timing, etc to help you build rapport with your receiver. In today’s world that means understanding both company and country culture, using EQ (Emotional Intelligence) and CQ (Cultural Intelligence) to convey and receive messages. It also means using language and vocabulary in a powerful, yet polite way.

Who Should Attend

Professionals in a variety of fields who are seeking to improve their Business Writing skills so that they can increase engagement, cooperation, and persuasion so that they can perform their tasks more efficiently, effectively, and effortlessly.

This is most needed in international companies where the preferred company language is not the mother tongue of the staff. This training program will be customized to the level of the participants and their specific roles at work.

What you will learn

In this course, students will learn and practice writing habits, techniques, and best practices that will help them communicate more effectively, efficiently, and effortlessly.

Through role plays and practice sessions, you’ll apply the theory to practical situations faced regularly on the job.

Morning session

PLAN

Pre writing considerations

Reason, Reader, Results

Brainstorming

Mind mapping and target method

DRAFT

Style

Choosing the appropriate voice and style

Culture

East & West comparison

Writing to an international audience

Structure

The SPINS method

Salutations

How to open and close your email

Afternoon session

FINALIZE

5 C's of good writing

Clear, Correct, Concise, Complete, Courteous

Common errors

Spelling, Grammar, Vocabulary, Chinglish

Tone

Common mistakes that negatively affect your tone

Persuasive Writing

Specific Writing

Apologizing, giving bad news, and other unique circumstances

Question and answer session

Answers to your personal business writing questions

Final Writing Practice

Terms & Conditions:

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

Cancellation Policy:

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Speakers

Mr. Troy Andrews

Presentation Coach

Mr. Troy Andrews

Presentation Coach

View speaker details

Creator of the 3D (DESIGN | DEVELOP | DELIVER) Presentation system, which teaches students to…

DESIGN: Simplifying your message, organize and structure their content
DEVELOP: Building up engagement and ‘stickiness’ by adding rhetorical, visual, and interactive elements
DELIVER: Conveying your message in a persuasive & compelling way.

Specialty
Specializes in Presentation training and coaching and Slide (PPT) design. From brainstorming content, structuring your message, illustrations, storytelling, body language ,voice control, and Data visualization, all bases are covered.

Style
With over 10 years of presentation training experience, he designs, creates content, and runs workshops customized to the audiences needs. Courses are tailored, content based, and highly interactive.
He engages audiences and challenges them to reach their potential. The focus is on helping students isolate their true message and teaching them to convey it with each individual audience in mind. Using humor, storytelling, and interaction he methodically takes them through all the steps from design to delivery in a way of development that is logical, yet appeals to both reason and emotion.

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