The European Chamber is delighted to welcome you to a seminar on Retail Challenges – Store Operations and Solutions.
Online retail sales have experienced phenomenal growth in recent years and are being viewed by many as the darling of the Chinese consumer growth story. The growth rate over the next four years is expected to record a compound annual growth rate (CAGR) of 22.3%, reaching RMB4.5 trillion by 2017 which will be the equivalent of 13.8% of the retail sales volume up from 9.4% in 2013.
However, online retailers are faced with growing competition in this nascent market, and while some operational costs for retailers have disappeared, other have arisen. Retailers operating online stores have to spend more money on warehousing and logistics costs, while smaller, lesser known retailers will have to spend a great deal of money on an ongoing basis to develop site traffic, all of which will eat into profit margins, especially as the market matures.
Although lots of people thought that online retailing would cannibalise retail store sales and that «clicks» were going to slowly kill brick-and-mortar stores, the opposite has happened. Rather than competing with each other, the online, store and mobile sales channels actually complement each other very well. When a retailer handles it properly, the implementation of an omni-channel strategy results in a stimulus for sales. How as retailers could you take advantage of this new phenomenon and use technologies to boost their stores performance? Discover best retail practices for implementing efficient omni-channel strategies to offer an outstanding shopping experience to your customers by Samuel Guillaume, Business Development Manager at Cegid APAC.
Top reasons to attend our event:
• Discover great operation ways for performance enhancement of physical and online retailers
• Get a deep insight into the most advanced technology and operation practice
Agenda
15:30-16:00 Registration
16:00-16:10 Welcome Remarks, Alp Altun, Chair, Retail Forum, European Chamber
16.10-16:30 China’s Connected Consumers: The rise of Technology & Innovation, Jessie Qian, Partner, Consumer Markets, KPMG China
16:30-16:50 How Omnichannel, CRM, Digital, Social and Mobility are transforming the retail landscape, Samuel Guillaume, Cegid APAC Business Development Manager
16:50-17:10 Cutting edge technologies retailers can deploy in their stores, Larry Rinaldi, President & Founder, O. N. A. "Office for New Advertising"
17:10-17:45 Q&A, moderated by Alp Altun
Downloads
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