“Games Wide Open” – we eagerly anticipate the Paris Olympics 2024. The global nature of the Olympics encourages sports participation in China and beyond, through corporate sponsorship, community initiatives, and extensive media coverage, promoting a healthier, more active generation. Our speaker series will explore two critical themes focused on China: a) transforming youth sports participation and b) maximising sports sponsorship effectiveness. We aim to inspire young athletes and ensure sponsorships are impactful, measurable, and aligned with broader social and health objectives.

• 2024-07-16 | 16:00 - 19:00
• Hansgrohe InnovationParc