Writing is a crucial skill in marketing and promotion, essential for creating compelling press releases and engaging articles. However, many professionals lack proper training, leading to errors that harm a company's image. This course aims to equip participants with the essential skills to write professional, polished press releases, enhancing their brand's credibility and impact.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2024-09-13 | 09:00 - 16:00
• Online Training

Writing ability is one of the core competencies in marketing promotion. Whether it is a press release for enterprise brand promotion or a product promotion article on WeChat official account, all marketing and brand promotion work cannot be separated from writing. However, many people rarely receive writing training during their learning and employment process after the college entrance examination.
Press releases are the most basic promotional tool for businesses. However, many companies' press releases actually have many grammar errors and non-standard writing, which affect the professional image of the company.
This lesson aims to start with basic skills and help students master the standardized writing of press releases.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2024-09-13 | 09:00 - 16:00
• Zoom Online

This workshop focuses on how HR and management can keep up with trends in DEIA practices and apply them in the context of China and Asia. This workshop includes a focus on building organizational and HR capability to support effective workplace processes.

• 2024-09-18 | 13:30 - 17:00
• Conference Room 2101, 21/F

COURSE DETAILS

The best way to enhance your inclusive leadership is by empowering and coaching others. ISLC Executive and Leadership Coaching Accreditation Programs (Level One and Level Two) are certified coach training pathways with the International Coaching Federation (ICF).

The Executive and Leadership Coaching Essentials Level One program enables anyone new to coaching, and also experienced coaches seeking recognition, to acquire expertise in conducting effective coaching activities. The Level One journey includes Readings, Discussion, 3-day Module One Program, Peer Coaching Group, and an Essay.

This event is the mentioned Module One program, which is the key component of Level One accreditation program. It begins with pre-reading materials and peer discussions within learning groups. This commences three weeks before this 3-day face-to-face Module One program.

• 2024-09-20 - 2024-09-22 | 09:00 - 16:00
• Beijing Kunlun Hotel

Course Benefits
Improve the understanding of workplace communication and establish a positive and efficient communication philosophy.
Summarize workplace communication barriers and clarify future strategies for improving communication.
Understand the significance of communication mindset and cultivate a positive communication attitude.
Master psychological techniques such as strategic communication, subconscious communication, and conflict management to enhance effective workplace communication.
Acquire skills for upward communication, lateral communication, and downward communication to improve work performance and team effectiveness.

课程收益
提高对职场沟通的理解，形成积极高效的沟通理念；
总结职场沟通障碍，理清未来工作沟通改善的思路；
理解沟通心态的意义，打造积极的沟通心态；
掌握沟通投机、潜意识沟通、冲突管理等心理技术，打造高效职场沟通力；
掌握向上沟通、平行沟通和向下沟通的技巧，提高工作绩效和团队效能。

• 2024-09-25 - 2024-09-26 | 09:00 - 16:30
• 北京东直门亚朵S酒店

Improve your data analysis and presentation skills in 42 days without learning Python - POWER BI 15th Training Camp
无需学Python，42天业余学习提升数据分析与呈现技能

录播课学习任务+每周线上直播辅导提升+作业反馈+学习群互动答疑

您将学到 ：
如何快速并准确处理大量重复性的手工整理数据工作
如何轻松应对需求多变的周期性报告
如何用数据可视化来讲故事

• 2024-09-26 - 2024-11-05 | 20:00 - 21:00
• Online

Improve your data analysis and presentation skills in 42 days without learning Python - POWER BI 14th Training Camp
无需学Python，42天业余学习提升数据分析与呈现技能

录播课学习任务+每周线上直播辅导提升+作业反馈+学习群互动答疑

你将学到 ：
如何快速并准确处理大量重复性的手工整理数据工作
如何轻松应对需求多变的周期性报告
如何用数据可视化来讲故事

• 2024-09-26 - 2024-11-05 | 20:00 - 21:00
• Online

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2024-10-17 - 2024-10-18 | 09:30 - 17:30
• Shenzhen

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-10-18 - 2024-10-19 | 09:00 - 16:30
• Beijing

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-11-12 | 09:00 - 16:00
• MS Teams