This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability. 本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2024-07-11 | 09:00 - 16:00
• Zoom Online

人才是企业发展的重中之重。招聘中，大家经常面临以下问题：
-如何在 20-30 分钟的面试时间内，快速全面的了解候选人？
-薪酬、公司品牌等不具特别吸引力，如何吸引合适应聘者选择我司？
-如何识别面试中的谎言？
-招聘≠面试，如何在“拓宽招聘渠道”、“背景调查”等环节，进行全流程提升？
-HR 如何对部门负责人，进行面试培训，让自己成为讲师？
课程中，学员将系统学习知识要点，获得全套工具表单，全程实战演练，现场提升招聘面试能力，
有效推进业务开展。

[Course Background]
Talent is crucial for business development. During recruitment, professionals often face the following challenges:
- How to quickly and comprehensively understand candidates within a 20-30 minute interview?
- How to attract suitable candidates to choose our company when compensation and company brand may not be particularly appealing?
- How to identify lies during interviews?
- Recruitment is more than just interviewing. How to enhance the entire process through "expanding recruitment channels," "background checks," and other stages?
- How can HR professionals provide interview training to department heads and become instructors themselves?
In this course, participants will systematically learn key knowledge points, gain a complete set of tools and forms, engage in practical exercises throughout, and enhance their recruitment and interview skills on-site, effectively promoting business development.

• 2024-07-11 | 09:00 - 16:00
• Online Training

【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。
本课程自2018年开设至今，学员反馈大量成功案例，实践操作中各项数据提升立竿见影，好评如潮。

Course Description
A corporate WeChat public account serves as the mobile official website of a company and is the primary channel for brand promotion. It should adhere to the principles of corporate strategic public relations. Opening and managing a corporate-level WeChat public account involves strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance. These tasks require systematic thinking and planning.
Successfully managing a public account also requires an understanding of content: how to create long-term content, continuously find topics, write compelling copy for each article, enhance the visual appeal of the account, increase the reach of articles, continually attract followers to boost brand influence, and avoid legal issues during the operation.
This course leverages successful case studies, carefully summarized practical tips, and interactive training sessions to help participants master the comprehensive skills needed to operate a corporate-level WeChat public account while rapidly improving their copywriting abilities for the account.
Since its inception in 2018, the course has received positive feedback, with numerous successful cases from participants. Practical applications have shown immediate improvements in various metrics, garnering widespread acclaim.

• 2024-07-11 | 09:00 - 16:00
• Online Training

This course is about the writing skills and typesetting skills of single wechat copywriting, focusing on improving specific writing and operation skills. 本课关于单篇微信文案的具体写作技巧、排版技巧等，重点提高具体写作和运营能力。

• 2024-07-12 | 09:00 - 16:00
• Zoom Online

【课程说明】
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……

Course Description
A corporate WeChat public account serves as the company's mobile website and is the primary channel for brand communication. Managing a corporate WeChat account requires adherence to strategic public relations principles. Opening a corporate-level WeChat public account, strategic planning, brand positioning, long-term content planning, team building, KPI assessment, and legal risk avoidance all necessitate systematic thinking and planning.
Successfully managing a WeChat public account also requires content expertise: how to create long-term content, continuously find relevant topics, write compelling copy for each post, enhance the visual appeal of the account, increase the reach and engagement of articles, attract more followers to boost brand influence, and avoid legal issues during operations.
This course offers high-quality success stories, carefully summarized practical tips, and interactive on-site training to help participants master the overall skills needed to operate a corporate WeChat public account while rapidly improving their copywriting abilities.
Since its inception in 2018, this course has received excellent feedback from participants, with numerous success stories and immediate improvements in operational metrics following practical application. The course has been highly praised for its effectiveness.

• 2024-07-12 | 09:00 - 16:00
• Online Training

Artificial intelligence, especially generative AI, is gradually becoming a new engine for economic development, leading the trend of global technological innovation while reshaping various industries.

China has already published various policies, regulations and standards relating to AI. Most recently, in early July, Ministry of Industry and Information Technology (MIIT), Office of the Central Cyberspace Affairs Commission (CAC), National Development and Reform Commission (NDRC), and Standardization Administration of China (SAC) jointly issued the National Comprehensive Standardization System for Artificial Intelligence Industry (2024 Edition). MIIT also announced the establishment plan of the AI Standardization Technical Committee, the secretariat of which will be located at the China Academy of Information and Communication Technology, to expedite the formulation of AI standards in support of industry development.

A year ago, on July 13, 2023, a number of Chinese departments jointly issued China's first regulatory document on generative AI, the Interim Measures for the Administration of Generative AI Services. On the upcoming first anniversary of the release of the Interim Measures, the European Union Chamber of Commerce in China is honoured to invite well-known experts, lawyers, consulting institutions and representatives from industries to discuss the current situation, challenges and future trends of the AI industry in depth and conduct a comprehensive analysis of AI development in light of recent developments. We look forward to your participation and work together to draw a more exciting blueprint for the future of the AI industry.

人工智能，特别是生成式人工智能，正逐渐成为推动经济发展的新引擎，在引领全球技术革新潮流的同时，也重塑着各行各业。

截至目前，中国已发布一系列人工智能相关政策、法规和标准。在此基础上，2024年七月初，工业和信息化部、中央网络安全和信息化委员会办公室、国家发展和改革委员会、国家标准化管理委员会共同发布了《国家人工智能产业综合标准化体系建设指南（2024版）》。同期，工信部公布了人工智能标准化技术委员会筹建方案，秘书处挂靠单位为中国信息通信研究院，以通过标准制定推动人工智能产业发展。

一年前，2023年7月13日，国家网信办、国家发改委、教育部、科技部、工信部、公安部以及广电总局联合发布了中国首份生成式人工智能监管文件——《生成式人工智能服务管理暂行办法》。值此《暂行办法》即将发布一周年之际，中国欧盟商会有幸邀请业界知名专家、律师、咨询机构和中外产业界代表，深入探讨人工智能产业的现状、挑战与未来趋势，结合近期发展，就人工智能产业进行全景分析。期待您的参与，共同为人工智能产业的未来描绘更加精彩的蓝图。

• 2024-07-12 | 13:30 - 16:30
• Conference Room, 5F , Innoway 中关村创业大街

To better understand the revised version of the Company Law, we are delighted to have Wang Xiang, Director General of Legislative Planning Office, Legislative Affairs Commission of the Standing Committee of the NPC to give an exclusive and closed-door interpretation session with European Chamber members.
为更好帮助会员了解公司法新修订的有关内容，中国欧盟商会非常荣幸邀请到全国人大法制工作委员会立法规划室王翔主任就公司法修法情况进行介绍，并回应会员企业关切问题。

• 2024-07-16 | 14:30 - 16:30
• Beijing, To be confirmed by NPC

his course is dedicated to a comprehensive innovation of PPT design and presentation skills with the help of cutting-edge AI technology. Our goal is to help trainees master advanced design tools and methods and enhance their ability to produce and speak PPT to present their ideas and results in a more professional and engaging manner in a variety of business, educational and public settings.

在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。
本课程致力于通过前沿的AI技术，对PPT设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲PPT的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。

• 2024-07-23 | 09:00 - 16:00
• MS Teams

【课程背景】
在当今快速发展的数字化时代，信息传播的速度和广度达到了前所未有的水平。PPT 作为信息展示和交流的重要工具，其作用已经远远超出了简单的信息传递。它成为了个人专业能力、创意思维以及企业品牌形象的直观体现。一个设计精良、内容丰富、逻辑清晰的 PPT，能够在第一时间吸引观众的注意力，有效传达核心信息，增强说服力。本课程致力于通过前沿的 AI 技术，对PPT 设计和演讲技巧进行全面革新。我们的目标是帮助学员掌握先进的设计工具和方法，提升他们制作和演讲 PPT 的能力，使他们能够在各种商业、教育和公共场合中，以更加专业和吸引人的方式展示自己的思想和成果。
[Course Background]
In today's rapidly evolving digital era, the speed and reach of information dissemination have reached unprecedented levels. As a crucial tool for information presentation and communication, PowerPoint (PPT) has transcended its role of mere information transmission. It has become a tangible reflection of individual professional competence, creative thinking, and corporate brand image. A well-designed, content-rich, and logically structured PPT can immediately capture audience attention, effectively convey core information, and enhance persuasiveness.This course aims to revolutionize PPT design and presentation skills through cutting-edge AI technologies. Our goal is to help participants master advanced design tools and methods, enhancing their ability to create and deliver PPT presentations in a professional and captivating manner across various business, educational, and public settings.

• 2024-07-23 | 09:00 - 16:00
• Online Training

Join us for an insightful event on 23rd July as we delve into the potential implications of the upcoming 2024 French Parliamentary Elections on the dynamic relationship between the European Union and China.

How will the different electoral outcomes shape France's China policy? How to assess the potential impact of the elections on EU trade, competition, industrial, foreign and security policies, particularly vis-à-vis China?

Our esteemed speakers will share their perspectives on above issues and engage in a thought-provoking discussion, exploring various scenarios post-elections of France and their ripple effects across the Sino-European corridor.

• 2024-07-23 | 15:00 - 16:30
• Teams/ European Chamber Office Beijing, 4th Floor, Room C405