In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2024-10-18 | 09:00 - 16:00
• Zoom online

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-10-18 - 2024-10-19 | 09:00 - 16:30
• 北京东直门亚朵S酒店

In today's global economic landscape, China's economic influence is becoming increasingly prominent. However, despite significant achievements in various sectors, China also exhibits vulnerabilities towards global commodity markets.

The European Chamber warmly invites you to join our Insight China Expert Talk on 18 October (Friday) in Beijing featuring Dr. Pascale Massot to understand how the world’s largest consumer transformed global commodity markets. Ms. Massot is an associate professor at the University of Ottawa's School of Political Studies; Senior Fellow, Asia Pacific Foundation of Canada; and Non-resident Honorary Fellow, Political Economy, Asia Society Policy Institute's Center for China Analysis.

• 2024-10-18 | 15:00 - 16:30
• Teams/ European Chamber Office Beijing, 4th Floor, Room C405

From the VUCA to BANI era, we need professionals with greater emotional stability—individuals who can maintain a positive mindset even under immense pressure and in the face of uncertainty. This ability can be described in simpler terms as being "resilient," "tough," or "not easily broken." This “emotional management course” aims to help participants upgrade their emotional “operating system,” enabling emotions and rationality to work together efficiently. It also guides students through deep self-exploration and awareness, helping them to break free from emotional "sticking points" and enhance their ability to cope with pressure, all while maintaining a positive mindset in uncertain environments.

• 2024-10-22 | 09:00 - 16:00
• MS Teams