In the past, under the single source of information dissemination, companies only needed to manage media relations well to prevent large-scale public opinion crises. However, in the mobile age, the butterfly effect does exist, and any individual's disclosure of information could potentially trigger a large-scale public opinion crisis, with numerous examples to prove it. Crisis management is no longer just about early warning and prevention, but about being prepared for the unexpected issues. In this situation, it is essential to further understand the characteristics of public opinion crises in the mobile communication environment and to master relevant solutions to solve problems.

• 2024-06-27 | 09:00 - 17:00
• EU Chamber Beijing Office

The basic principles and ideas of the course Pyramid Principles are derived from Ms. Barbara Minto's classic best-seller book "Pyramid Principles". This course strengthens trainee' logical thinking in expression and thinking through explanation of the article structure, and intensive practical experiential exercises. Based on this, it is highly praised by numerous multinational corporations around the world, as well as professionals and learners.

课程介绍

《金字塔原理》课程的基本原则和思想来源于芭芭拉•明托女士经久不衰的经典畅销商业管理书籍——《金字塔原理》。本课程通过对文章结构性特点的讲解，强化学员表达与思考时的逻辑思维方式，大量的实战体验式演练，从而提高学员表达与思考的能力。基于此，它受到全球众多跨国公司的推崇，也受到广大职场人士和诸多学习者的热爱。

• 2024-11-12 - 2024-11-13 | 09:00 - 16:30
• Beijing