In the past, under the single source of information dissemination, companies only needed to manage media relations well to prevent large-scale public opinion crises. However, in the mobile age, the butterfly effect does exist, and any individual's disclosure of information could potentially trigger a large-scale public opinion crisis, with numerous examples to prove it. Crisis management is no longer just about early warning and prevention, but about being prepared for the unexpected issues. In this situation, it is essential to further understand the characteristics of public opinion crises in the mobile communication environment and to master relevant solutions to solve problems.

• 2024-06-27 | 09:00 - 17:00
• EU Chamber Beijing Office

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.

课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-10-18 - 2024-10-19 | 09:00 - 16:30
• Beijing