【授课语言】：中文

Language: Chinese

企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。

深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。

本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2024-10-18 | 09:00 - 16:00
• Online Training

This two-day workshop aims to prepare technical experts changing to a management role and new managers with the leadership skills to build team engagement, performance and consistency.

This workshop emphasizes establishing a leadership essentials, which serves as a tool for new leaders to effectively communicate and collaborate, ensuring the consistent implementation projects, operation and a steady leadership pipelines across the organization.

• 2024-10-23 - 2024-10-24 | 09:30 - 17:30
• Shenzhen

This workshop will:
Introduce a new, award-winning, dynamic and strategic organisational leadership system
Give an approach which can increase organisational resilience and agility in VUCA times
Enable leaders to raise their game as well as their profile across MNCs
Enhance the ability to be agile and manage “upwards” to get speedier action
Explain a process which can widen the influence of Chinese managers across international borders

• 2024-10-25 | 09:00 - 16:00
• European Chamber Shanghai Office

Goal Management and Plan Execution is one of the core competencies necessary for managers and leaders. This course is designed to help participants understand the definition and logic of goal management, learn how to set clear goals, and master effective plan execution and control management skills. Through the learning of this course, participants will be able to improve the execution of the team and achieve personal and organisational goals. Success does not wait, but is earned by those who are willing to learn and improve themselves. Act now and let us help you achieve your career goals!

• 2024-10-30 - 2024-10-31 | 09:00 - 16:00
• Novotel Shanghai Atlantis

EcoVadis是基于可持续发展相关国际标准(如ISO 26000企业社会责任管理体系标准、全球契约原则、全球报告倡议组织标准、GERES原则等),通过线上平台,协助客户评估其供应商可持续表现的一种方式。评估内容包括4大主题(即环境、劳动和人权、商业道德、可持续采购),涉及21项标准。

EcoVadis is a way to assist clients in assessing the sustainability performance of their suppliers through an online platform based on international standards related to sustainability (e.g. ISO 26000 CSR Management System Standard, Global Compact Principles, Global Reporting Initiative (GRI) Standards, GERES Principles, etc.). The assessment covers four main themes (i.e. environment, labour and human rights, business ethics, sustainable procurement) and involves 21 criteria.

• 2024-11-07 | 09:00 - 16:00
• DEKRA Building, No. 3 Qiyun Road, Huangpu District, Guangzhou.

The "zero-cost revelations" on social media present significant public opinion risks for companies. In corporate public opinion crises, one major category involves HR-related issues. Campus recruitment, layoffs, compensation, workplace injuries—each term is a key to negative traffic on social media platforms. As a generation raised with smartphones enters the workforce, they are adept at using social media, familiar with techniques to gain influence, and have a strong desire for self-expression. For companies, preventing all HR-related content from appearing online has become nearly impossible.
Traditionally, public opinion risks stemmed from business and communications departments, but now, HR has become a high-risk department for public opinion. Therefore, it is essential for HR to enhance its crisis prevention awareness, understand related risks, and take measures to prevent issues from arising.社交媒体上的“0成本爆料”带给企业巨大的舆情隐患。企业舆情危机中有一个重要分类就是HR有关舆情。校招、裁员、赔偿、工伤……每一个词都是平台上的负面流量密码。手机上长大的一代人进入劳动力市场，他们善于使用社交媒体，熟悉流量技巧，也有很强的表达欲望。对企业来说，想让企业HR有关的内容彻底不出现在网上，已经是不可能的。
传统上，舆情风险来自于业务和沟通相关部门，但是现在，HR已经是舆情高危部门，因此，HR有必要提高危机防范意识，了解相关的舆情风险，并做好日常言行的防范。

• 2024-11-08 | 09:00 - 16:00
• European Chamber Shanghai Office 中国欧盟商会上海办公室

各大公司的AI工具如雨后春笋般的涌现出来，有写文章的AI、做表格的AI、做PPT的AI、做视频的AI、做设计的AI……标志着生成式人工智能AIGC（Artificial Intelligence Generated Content）时代来领，AIGC将会涉及、影响各种领域和各个行业。

AI tools from major companies are emerging like mushrooms after rain—AI for writing articles, making spreadsheets, creating PPTs, producing videos, and designing. This marks the arrival of the AIGC (Artificial Intelligence Generated Content) era, which will impact and influence various fields and industries.

• 2024-12-05 - 2024-12-06 | 09:00 - 17:00
• TÜV Rheinland (Guangzhou) Co., Ltd.