The Curtain Comes Down on Shanghai's 'Fiat Cup Juventus Tournament' Go back »

2008-05-28 | Nanjing

Held at Shanghai Stadium, this tournament adopted a novel, three-way format and each match lasted 45 minutes.  A one-minute mourning ceremony for victims of the earthquake of Sichuan province was conducted before the match.  The first match began between Shanghai Shenhua and Parma FC, Parma beat Shenhua at 1 to 0, the second match started between Shanghai Shenhua and Juventus, Shenhua beat Juventus at 2 to 1, the final match was between Juventus and Parma FC, and the score is 3 to 3, while Parma beat Juventus in the battle of Penalty Shoot out afterwards with scores 6-5. Parma finally won the Fiat Cup tournament, followed by Shanghai Shenhua and Juventus.

“We’re pleased to bring Juventus and this exciting tournament to China and its football fans, this tournament is also a part of key elements that Fiat and Fiat cars would like to deliver to the Chinese general public after the Beijing International Motor Show” said Paolo Arpellino, Chief Representative of FGA China.  The Fiat CBU cars models Bravo, Linea and Grande Punto have started order booking within Fiat dealers’ network in China.  All the three car models will be available in China market this July and September.  This tournament will just be the beginning for the new Fiat and its revival in China.

In addition to enjoy the performance of international top players, Bravo and Linea were also displayed at the court pitch as two main Fiat CBU cars.  “Fiat and football are two Italian treasures known by world; we firmly believe the Chinese fans of Italian styled football will soon become as enthusiastic fans of the beautiful new Fiat cars” said Mr. Paolo Arpellino.

About Fiat Group Automobiles
As a pioneer of the car industry, Fiat built its first car in 1899. Over 90 million cars and light commercial vehicles have been produced since then and many of its models have marked important milestones in motoring history.
Fiat Group Automobiles designs, produces and sells vehicles under the Fiat, Alfa Romeo, Lancia and Abarth brands, and light commercial vehicles under the Fiat Professional brands. Fiat stands for its creativity, versality and practicality.
On twelve occasions Fiat Group Automobiles models won the Car of the Year Award, the automobile industry’s most prestigious recognition of excellence worldwide. The award has been won nine times by Fiat, twice by Alfa Romeo and once by Lancia.
Fiat Branded-cars have started to make their presence felt in China from 2002. Today, The brand serves its customers through 90 service stations and 36 4S dealerships.