The China IPR SME Helpdesk invites small and medium enterprises to join the training regarding IPR protection strategies at trade fairs. Trademark protection is important for your company and for your profits. Without adequate protection anyone can copy you in China. But how to protect your Intellectural Property, and how to enforce your trademarks at and after trade fairs like the Canton Fair?

This training will teach you the following:

-How to protect your products from counterfeiting
-What can you do when you see an infringement at a trade fair
-What steps to take after the trade fair
-Options of enforcement in China
-How to maximise your profits through intellectual property in China
Use trademarks and other intellectual profits in China adequately, and you will see that you can get a monopoly for this in China.

Agenda:

16:00-16:15     Introduction to the China IPR SME Helpdesk
16:15-17:15     IPR Protection strategies for trade fairs, how to collect evidence etc.
17:15-17:35     Q&A session
17:35-18:15     Opportunity for one-on-one consultations, depending on demand
Language:       English

Speakers

Mr. Reinout van Malenstein

IP Expert

Mr. Reinout van Malenstein

IP Expert

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Before joining the China IPR SME Helpdesk, Reinout has gained working experience as an IP lawyer in the Netherlands, working for a Magic Circle law firm and after that as the head of the China desk at a Dutch law firm. He also worked as a delegate of the EU China Co-Reach IPR project and as a researcher and lecturer of Utrecht University in The Netherlands.
Reinout is a Dutch citizen, and speaks English, Chinese, Dutch and German. He holds a Master of Laws in Chinese Law from Peking University and a Master of Dutch Law in Civil Law, specializing in Intellectual Property Law, from Utrecht University. Reinout is also a guest lecturer of various prestigious Chinese and European Universities and Institutions.

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