The 2017 PR Newswire New Communications Forum will take place on the 7th of December at the Grand Millennium Hotel Beijing. The theme for this year is “Influence Redefined”, with specialists and professionals from both international and domestic media, corporate communications as well as public relations gathering together to discuss issues ranging from the rapid change of corporate communications, the evolution of the idea of “influence” within marketing communications, to how companies can produce influential communication content, to how to evaluate the influence of communications, and more. Speakers and panel participants representing a wide range of expertise from the fields of journalism, PR, marketing and corporate communications will discuss the latest industry best practices and provide in-depth observations based on their experience. 

Highlights from the Agenda: 

09:30 - Keynote speech: The rise and the impact of Earned Media

09:50 - Keynote speech: China's stories, a global audience

10:10 - Keynote speech: Fundamental changes to communications content following the wide adoption of new technologies

11:00 - Keynote speech: A new search paradigm, the power of revolution

11:20 - Keynote speech: The future of international branding

11:40 - Keynote speech: Case study: Best communications worldwide

14:00 - Keynote speech: Where are you going when you navigate the wide, open seas? What Chinese firms need to know when communicating overseas

14:20 - Keynote speech: The reef and the lighthouse: International media trends and opportunities for corporate communications

14:40 - Keynote speech: What do you do when you reach the other shore? Best practices for Chinese firms when engaging in overseas communications

15:00 - Keynote speech: Listen to the data: Trends and best practices when collecting global business intelligence via media monitoring

16:00 - Roundtable: From exploration to action: What to do when "going out"

16:40 - Roundtable: How to get them to listen: Creation and dissemination of multi-cultural, cross-platform corporate content

For more information, please visit: http://www.prnasia.com/prnewswire-summit-2017/

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