The European Chamber, the China IP SME Helpdesk and the EU SME Centre are pleased to invite you to Ready for 2024: An SME-friendly overview of the IP Regulatory Landscape and Compliance Considerations on Tuesday, 27^th February from 16:00 to 18:00 China time. During the event, experts on Chinese intellectual property (IP) regulations will share the latest updates on China’s IP landscape, with a focus on the issues that will matter most for SMEs while navigating 2024.

Throughout last year, there were several important regulatory developments that impact SMEs’ IP protection in China. The overhaul of China’s cross-border data transfer regulations has been a major topic of discussions for businesses in China, and this extends to the IP field as well, with implications for SMEs doing research and development (R&D). Bad-faith-actor trademark registration also continues to be a major challenge for SMEs, but many companies are still trying to understand just how much of an effect recent regulatory developments will have. Finally, 2023 finished with the release of the Implementing Regulations for the Patent Law, which came into effect on 20^th January. These regulations provide more detailed provisions to implement the amendments made to the Patent Law in 2020 and bring China’s patent framework further in line with the international norm.

Mr Albert Tsui, Partner at Anjie Broad, will deliver updates on data protection issues as they relate to SMEs’ IP challenges. This will be followed by an overview of updates to trademark and patent protection frameworks by Ms Lisa Lu, IP Business Advisor at China IP SME Helpdesk. Chair of the European Chamber’s Intellectual Property Rights Working Group, Mr Bai Yajun will then lead a question-and-answer session.

Tentative Agenda:

15:45-16:00: Arrival and Registration

16:00-16:10: Opening remarks by IPR Working Group Chair Mr Bai Yajun

16:10-16:40: IP Developments on Data Protection from 2023 by Mr Albert Tsui

16:40-17:10: An Overview of New Trademark and Patent Regulations by Ms Lisa Lu

17:10-17:55: Question and answer session

17:55-18:00: Closing remarks

Speakers

Mr. Albert Tsui

Partner at Anjie Broad

Mr. Albert Tsui

Partner at Anjie Broad

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Albert has been practicing laws in Mainland China and Hong Kong for 20 years.
Between 2010 and 2017, Albert was the Chief Asia Brand Protection Director and
China Lead Counsel for a world-famed mobile device maker. Albert’s solid in-house
experience enables him to put himself into clients’ shoes, and take business reality
and profitability into full consideration in delivering every piece of legal advice.

Albert represents Chinese and international clients alike in various inbound and
outbound legal matters. A dually qualified lawyer in China Mainland and Hong Kong
with right of audience in all levels of China’s Civil Courts, Albert is proficient in both
common law and civil law systems.

Ms. Lisa Lu

IP SME Helpdesk

Ms. Lisa Lu

IP SME Helpdesk

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Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition. During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.

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