Against the backdrop of Covid-19 pandemic, e-commerce has rapidly become a preferred means of shopping in China. As the biggest e-commerce market in the world, China has generated about 2 trillion dollars in sales in the year of 2020, with 190 thousand businesses and 1.5 million people employed, according to Motaword. Despite the massive scale of the existing market, there is still a huge potential in business growth in China. This is supported by J.P. Morgan’s statistics that about 56% of the Chinese population are yet to purchase online and that livestreaming, an efficient and influential way of market promotion, is becoming a hot new trend to do business in China. It is estimated by eMarketer that in 2021, e-commerce will take up 52.1% of retail sales in China, comparing with only 44.8% in the year before.

What is the general environment like to conduct e-commerce in China? What policies have been implemented in China to help e-commerce thrive? Are there regulations that may become potential barriers for international sellers? How does it feel to do businesses online in China? The European Chamber is pleased to invite you to our next webinar that features 3 experienced guest speakers in e-commerce. We will provide you with a simple and clear image of Chinese e-commerce market, a thematic introduction of livestreaming business, and a case report of international sellers in China.

This Webinar aims to present to you how China E-commerce works right now and the opportunity to enter the China market through e-commerce platform, turn your business to new future. How should brands adapt changes and given the unprecedented challenges, recovering what drives you change China e-commerce trend. Mr. Cyril Drouin, Chief E-Commerce Officer Greater, Publicis, Mr. Ren Zhudan, Manager of Business Attraction Department, Member of Party General Branch, Shanghai Nanxiang Economic City and Mr. Alberto Virgilli, Head of Global E-Commerce Marketplace, Jaspal Group will share their latest insights.

Agenda

16:00-16:05 Opening remarks by Ms. Grace Yao, Chair of the European Chamber's Marketing and Communication Forum

 
16:05-16:35 “How e-commerce works in China and sell your product online” by Mr. Cyril Drouin, Chief E-Commerce Officer Greater, Publicis

16:35-17:05 Speech by Mr. Ren Zhudan, Manager of Business Attraction Department, Member of Party General Branch, Shanghai Nanxiang Economic City

17:05-17:35 Case study by Mr. Alberto Virgilli, Head of Business Development, Jaspal Group 

17:35-17:45 Q&A with all the speakers

17:45-17:50 Closing remarks Ms. Grace Yao, Chair of the European Chamber's Marketing and Communication Forum

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.

Payment can be made by cash, (domestic) credit/debit card or wechat. If you pay in advance by wechat we are typically able to provide you with your fapiao on arrival. For payments made on-site we will dispatch the fapiao to your given address within 5-10 days.

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Speakers

Ms. Grace Yao

Vice-Chair of the European Chamber's Marketing and Communication forum; Senior Manager, Advisory Clients & Markets, PwC China

Ms. Grace Yao

Vice-Chair of the European Chamber's Marketing and Communication forum; Senior Manager, Advisory Clients & Markets, PwC China

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Ms. Grace Yao

Grace Yao has over 15-year professional experience in marketing, corporate communications and business development. She now works on the business development of Advisory services in PwC China firm. From 2010 to 2020, she was responsible for driving PwC’s services for European companies in China. Prior to PwC, Grace was the Press Officer at European Chamber in Beijing.

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

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Cyril Drouin is the CEO & CSO for BeyondBorderGroup. He is based in the Shanghai office. Beyond is a "route to market" cross-border platform platform between China and the rest of the world. Cyril has more than 20 years eCommerce and Digital experience in China and in Europe. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China and in Europe. Cyril is the former CEO of Publicis Commerce China and Chief Digital eCommerce officer for Publicis North Asia leading the practice on Google, Amazon, Instagram, Facebook, Tmall, JD, Wechat and social medias Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with GSK, Nestle, Ferrero, Kering, Mondelez, Sanofi, Bacardi, Heineken, Siemens, Beiersdorf, Moleskine to name a few. Cyril has been part of the Jury of multiples advertising festivals such as Adfest, DMAA International Digital Marketing Award Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.

Mr. Zhudan Ren

Manager of Business Attraction Department, Member of Party General Branch, Shanghai Nanxiang Economic City

Mr. Zhudan Ren

Manager of Business Attraction Department, Member of Party General Branch, Shanghai Nanxiang Economic City

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Mr. Ren is manager of Business Attraction Department at Shanghai Nanxiang Economic City, an industrial park affiliated to the Jiading local government.

He has a proven track record of business attraction and investment promotion, providing corporate clients with professional consultancy services in industry positioning, project feasibility study, company site selection, registration process, financial assessment and other compliance issues.

With 15+ years of experience working with local government organizations and government-affiliated industry agencies, he is conversant with China's political system and business-related policy and regulations. He has so far helped hundreds of companies navigate the complex business environment, offering all-round support in the daily operation and development of businesses.

Mr. Alberto Virgilli

Head of Business Development at Jaspal Group

Mr. Alberto Virgilli

Head of Business Development at Jaspal Group

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Mr. Virgilli is currently responsible of New Business Development at Jaspal Group, the manufacturing, retail, and real estate conglomerate based in Bangkok, Thailand.
During over 15 years of activity he built a solid experience in many areas of fashion and lifestyle business covering roles of product merchandiser, sales director and brand manager at Unilever, Calvin Klein and Bata.
From 2016 to 2019 he joined Alibaba Group as category director at Lazada Thailand onboarding and driving to success flagship stores of leading global brands like Levis, Samsonite, 3M, Luxottica, Shell, Stanley Black Decker and Lego.

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